By Raza / Faisal By: Raza Usmani Faisal Khan

What is SEO? It is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

Why SEO??? To make the content of your web pages more relevant More attractive More easily read by search engines Crawling and indexing website.

Why SEO??? Continued.. Potential customers can locate your current web site easily Traffic to your web site could be extremely low. Potential customers might not even know that your site exists.

How to SEO Website Audit (Google Analytics, Google Webmaster) Off-page optimization On-page optimization On-site optimization Social Media Optimization

Off-page optimization Search Engine submission Article submission Social bookmarking Directory submission Content Submission

On-page optimization HTML coding ( etc..) Meta Keywords Meta Description Page title HTML validation Duplication fixing

On-site optimization Google Analytic setup Google webmaster setup Canonical Issues Broken Links Customized 404 error Robots.txt Scripts optimization

Keywords Analysis Select keywords that promotes your business. Collect from Competitors website Collect from user queries Google Analytics

Keywords.. Don’ts Stuffing of Keywords Duplication High Density Keywords usage in content Phrasing more than once

Google Analytics

Google Analytics continued… Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The basic service is free of charge and a premium version is available for a fee.

Key Benefits-Google Analytics User Visits (Hourly, Daily, Weekly, Monthly & Yearly) Pageviews by users Unique Visitors Avg. Duration % New Visits Bounce Rate

Key Benefits-Google Analytics Demographics (City, Country) System (Browser, OS, Service Provider) Much more…

Google Webmaster Submission of Website Error Removals (HTML/Server Request/Custom Errors) Crawler errors and rate Block URLs (Robots.txt) Demote URLs Sitemap Generation & Submission Backlinks Internal Links

Error Removals HTML CSS Javascripts Server Request Custom Errors

CRAWLER Crawler errors and rate HTML Codes Javascripts CSS Content updated Broken Links Canonical Links

URLs – Promotion / Demotion Sitemaps Block URLs (Robots.txt) Demote URLs

Sitemap Generation & Submission Usage: Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website. Site maps help the search engine spider pick up more pages from the website

SEO - TOOLs Error Detectors HTML & CSS Error detectors: Sitemap Generator Plugin for wordpress Online URL Third Party Tool

SEO - Tools Broken Links Checker Third Party URLs / Softwares - Free SEO extreme Tool

Thank You!