Spark Digital Credentials November, 2014. 2 Presentation by SPARK Marketing & Media Consultants 2 SPARK Digital a fully fledged online advertising agency.

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Presentation transcript:

Spark Digital Credentials November, 2014

2 Presentation by SPARK Marketing & Media Consultants 2 SPARK Digital a fully fledged online advertising agency solely specializing in online marketing communication strategies. & therefore we do it really well

3 Presentation by SPARK Marketing & Media Consultants Spark Digital “what can we do in-house?” Our Innovative Kitchen Search Engine Optimization / Marketing SEO & SEM: Dynamic, Basic, Technical & Paid SEO. Pay Per Click Management Services Online Media Planning & Buying by the way, when we collect data … we use it! simply 5 intelligent bodies Social Media Marketing/Optimization Online Asset Management Online reputation management

4 Presentation by SPARK Marketing & Media Consultants Spark Digital “some of our strategic partners”

5 Presentation by SPARK Marketing & Media Consultants this is our playground ! Spark Digital “where can we play ?”

6 Presentation by SPARK Marketing & Media Consultants Spark Digital “we used to think like this” ATL Above The Line ATL Above The Line BTL Below The Line BTL Below The Line Radio TV OOH Print Online Advertising Radio TV OOH Print Online Advertising Direct Marketing Sampling On-Ground Brand Activation Online Brand Activation Events Direct Marketing Sampling On-Ground Brand Activation Online Brand Activation Events Consumer Rating Frequency CTR GRP Reach Rating Frequency CTR GRP Reach Engagement New Customer Leads Likes ROI CPL Engagement New Customer Leads Likes ROI CPL

7 Presentation by SPARK Marketing & Media Consultants Spark Digital “how we think now? Simply!” PaidOwnedEarned ROI using the power of the PAID media Paid media helps in making our own content easy to discover Paid media helps in making our own content easy to discover Owned media drives engagement and understanding Earned media will build brand advocacy, word of mouth & peer to peer recommendations.

8 Presentation by SPARK Marketing & Media Consultants Spark Digital “how we think now, in details” PaidOwned Earned Strangers Customers Fans, Likes, Followers… Search TV Radio OOH Gaming Print Display Reputation Management Likes Tweets, views ROI using the power of the PAID media

9 Presentation by SPARK Marketing & Media Consultants Spark Digital “how we implement?” Paid Owned Earned Our Innovative Kitchen Search Engine Optimization / Marketing SEO & SEM: Dynamic, Basic, Technical & Paid SEO. Pay Per Click Management Services Online Media Planning & Buying  Social Media Marketing/Optimization  Online Asset Management  Online reputation management

10 Presentation by SPARK Marketing & Media Consultants Thank you