Global Online Services 2011

© 2012 Hilton Worldwide Confidential and Proprietary The Online Channel Global Online Services 82% of all travel planning starts on the web At Hilton Worldwide, the online category is our fastest growing and highest yielding channel Travelers visit an average of 12 websites prior to booking a hotel, often finding websites on search engines (Google, Yahoo!, Bing, etc.) The channel is evolving rapidly; “Online” marketing requires much more than a great brand website ­Search engine management ­Growth of mobile online ­Increased use of tablets (i.e., iPad) ­Expansion of social media 1

© 2012 Hilton Worldwide Confidential and Proprietary Leading the Industry Hilton Online Services 2 Hilton has historically led the way online, with many industry “firsts”: Online Booking – via Central Reservation System Fully Functional iPhone Apps – Enables mobile phone users to book a hotel room, change a reservation and check HHonors status e-Events – Allows event planners to book up to 25 guest rooms, meeting space, food and beverage and audio/visual equipment online 24 hours a day, 7 days a week eCheck-In – Provides Gold and Diamond members the ability to check-in remotely via the Internet Compare Hotels – Lets hotel shoppers compare multiple hotels at one time Room Floor Plan – Permits Homewood Suites guests to select a room during the reservation process eFolio – Allows guests to view their hotel charges and print or save copies RAPID! – Helps external groups, such as a convention bureau, make reservations electronically 1995 Launched Hilton brand website 1996 Online Reservation system milestone: First month of 1 million online reservations 2001 Integrated Promus brands online 2002 Enhanced Online Reservation System 2005 Added eEvents online for U.S. properties 2008 Launched International websites for Japan, Germany, UK 2010 Began comprehensive brand website Re-Architecture “Global Web” 2011 Launched first “Global Web” components including: all new Reservation System, Mapping Solution and Corporate website

© 2012 Hilton Worldwide Confidential and Proprietary Overview – Online Today Global Online Services Global Online Services uses advanced technology, strategic partnerships and unparalleled global scale to help hotel owners and operators maximize web-generated revenue. These efforts ensure that Hilton Worldwide retains our clear leadership position. Hilton.com is the largest hotel website in the world and annually generates: 300 million visits 38 million+ room nights $5 billion+ in revenue We are constantly improving and updating our systems, including: 3 Online Reservations SystemAll new 2011 Best-in-Class Brand WebsitesAll new 2011/2012 Robust Content and Hotel DescriptionsAll new 2011/2012 Customized Local Hotel Websites as appropriateNew 2010 – 2012 Industry-Unique EDGE Demand Generation ProgramAll new, beginning in 2012

© 2012 Hilton Worldwide Confidential and Proprietary Online Reservations System Global Online Services The new online reservation system provides higher conversion and a lower time to book New widget with predictive typing Integrated HHonors rewards search Ability to enter special rate codes Improved Search Results Page Multiple views: List, Gallery and Map Larger hotel images Supports strike-through prices “Narrow your search” filters - Amenities - Hotel brands - AAA ratings 4

© 2012 Hilton Worldwide Confidential and Proprietary Best-in-Class Brand Websites with Robust Content and Hotel Descriptions Global Online Services During 2011/2012, Hilton is re-architecting all brand websites and hotel property pages Working with innovative partners, we are developing a new foundation that is purpose- built for the evolving digital landscape The new websites will: ‒ Showcase the distinct attributes of each brand and every hotel ‒ Provide updated, robust and relevant content for every property ‒ Support search engine optimization (SEO) and deep linking specialized landing pages ‒ Support targeted online campaigns ‒ Be translated into multiple languages for global relevancy 5

© 2012 Hilton Worldwide Confidential and Proprietary Customized Local Hotel Websites and In-Language Support Global Online Services Local hotel websites are often appropriate for properties with unique architectural characteristics or that offer specialized services. In-language support is critical for relevance in the markets where Hilton operates. 6

© 2012 Hilton Worldwide Confidential and Proprietary Centrally managed, optimized investment in direct response media across brands and hotels Funded on pay per stay “Transparent” monthly performance reporting and tracking Every hotel supported with eCommerce services Single point of contact for all online services Hands-on promotional content support Advanced search engine optimization Online media planning and commercial management Advice for and assistance with authoring replies to online reviews Mobile marketplace support and management Industry-Unique EDGE Demand Generation Program Global Online Services A turnkey solution addressing all the challenges of online at a hotel level …for today and tomorrow 7 eCommerce Demand Generation (DG)

© 2012 Hilton Worldwide Confidential and Proprietary Industry-Unique EDGE Demand Generation Program Global Online Services Internal and hotel/owner briefings (x12) conducted, over 3,000 attendees Hotel budget advisory distributed: BPS and eCommerce supporting with hotel queries 8