Minority Recruitment Training Presentation

Minority Student Recruitment The Basics 2

AAUM’s Minority Student Recruitment Initiative (MSRI) Started in 2007 in response to Prop 2 –Statewide ban on race-and-gender based affirmative action use in public institutions –Fear that U-M would appear unfriendly or unwelcoming to minority applicants MSRI was created to fill the gap that Prop 2 could potentially create Designed to ensure that qualified admitted students were choosing to attend U-M 3

MSRI, cont. Started with approximately 80 alumni MSRI volunteers were from all over the US Underrepresented Minority alumni –African American, Hispanic, Native American First “Called to Action” in March of 2007 MSRI eventually became known as Each One, Reach One in

Each One, Reach One Also known as EOROs Called to action in 2007 through 2014 The EORO activity became an official part of the Alumni Student Recruitment Program in 2008 EOROs receive communications and information from the ASR Program 5

Recruiting Timeline & Matching Process How we make it do what it do! 6

EORO Matching Occurs in the winter/spring Matching is done after large groups of admits are made so there is a full roster to work with When possible, matching is done by: 1.Ethnicity 2.High school attended by alum & student 3.City alum & student live in 4.State 7

Volunteer Expectations and Responsibilities Keep your contact information up-to-date –Especially your address! Contact your students in a timely manner, within 5-7 days of receiving your “call to action” Understand that student contact information is self-reported and is the only information available 8

Alumni Recruitment Efforts Every contact you make is important and appreciated After September, you can “track” whether your students enrolled by checking the U- M on-line directory Since there are many reasons why a student may choose to go elsewhere, there is no “report card” created by the ASR program, nor are volunteers “graded” 9

Recruiting Tips & Best Practices “Congratulations!” Now what? 10

Contacting Students Before you call: –Review resources so you know they exist! –Reflect on the things that made your time at U-M special & be prepared to share that Call at a time when the student will more likely be available –After school, early evenings, Saturdays, Sundays after worship services 11

Contacting Students, cont. During your call: –Try to create a two-way conversation –Share what you loved about your U-M days –Avoid “yes” or “no” questions –(brief) Silence is okay! –Leave your name/number for later follow-up –Feel free to talk to parents/guardians, if student is unavailable 12

Answering Student Questions Refer, Refer, Refer! –Admissions Office Call Desk Can answer 100% of questions –Admissions website Available 24/7 Can answer 99% of questions –Live chat –“Ask Us” FAQs U-M Detroit Center is an excellent local resource, 13

Don’t play the, “I’ll get back to you” game! Student asks question AlumPhyllisDELAYAdmissionsPhyllisAlumDELAY Student gets answer 14

Refer, refer, refer! Alum Student OUA! 15

Office of Undergraduate Admissions (OUA) Resources OUA Web site, OUA Call Center, –Monday - Friday: 8:00 AM - 7:00 PM EST Saturday - Sunday: Closed OUA Online Live Chat –Monday - Friday: 8:00 AM - 6:30 PM EST Saturday - Sunday: Closed 16

Alumni Student Recruitment Program Resources ASR Web site, –Inside Recruitment enewsletter –Recruiter Resources & Materials ASR Staff –Phyllis Taylor, Alumni Association, , –Julie Simon, Admissions Office, , 17

Things to keep in mind Share what you love about your U-M days. You don’t have to know all the answers— the key is knowing when/how to refer. ALWAYS direct students to the Admissions web site or to the call center –Allows students to review at their convenience –Allows for students to ask follow-up questions HAVE FUN! 18

Alumni Student Recruitment Program Phyllis Taylor Alumni Association Julie Simon Office of Admissions

We appreciate all that you do for U-M Thank You! 20