São Paulo – Its changing economy and future opportunities Miguel Bucalem Professor, University of São Paulo – USP USP Cidades (Centre for Cities, São Paulo University) October 2013

Paulista Macrometropolis Aglomeração Urbana Piracicaba RM de São Paulo RM de Campinas Região Metropolitana da Baixada Santista RM do Vale do Paraíba e Litoral Norte Source: IBGE 2010

Area: 1,509 km² Urbanized Area: 1,000 km ² Population: 11.2 million (2010) Density: 73 inhab./ha Total GDP: US$ 260 bi (Source: IBGE 2010, conversion rate dec/2010) GDP per capita: US$ 23,000 (Source: IBGE 2010, conversion rate dec/2010) 31 administrative districts 96 subdistricts It comprises: 17,260 km of public ways 74.3 km of subway km of railways km of bus corridors 1,349 urban bus lines (fleet: 15 K vehicles) São Paulo City

11 th City in gross production (Brookings Institution 2012) 1 st largest stock market in Latin America Leading Universities in Latin America The greatest medical center in Latin America 2,000 private companies with focus on R&D 70 different cultures living harmoniously Culture and Leisure Center (120 theatres, 280 cinemas, 88 museums) One event every 6 minutes Logistics Pole (port / airport / roads / railways) Potentials

Employment concentration in the Industry Sector Jobs per area

Jobs per area Employment concentration in the Service Sector

2010 Jobs per area Employment concentration in the Service Sector Source: Atlas Geoeconômico da Cidade CitiesHigh IndustryIndustrySIC-FPopulation São Paulo10,712,223, Rio de Janeiro2,13,09, Belo Horizonte0,81,03, Porto Alegre1,01,12, Recife0,30,61, Salvador0,10,21, Curitiba3,01,93, BRAZIL100, SectorJobs (1997)Jobs (2005)% (1997)% (2005) Services , ,051,055,9 Commerce , ,019,222,7 Industry , ,022,416,3 Civil Construction , ,07,35,1 Total ,0100,0 SectorJobs (1997)Jobs (2005) % variation High Industry , ,0 -14 % Industry , ,0 -18 % ICT Services77.558, ,0 17 % P &D and Consult , ,0 91 % Financial Services , ,0 3 % Educ. and Health , ,0 35 % Media Services ,0 8 % TOTAL , ,0 16 %

Urban Operation 1995| new land use regulation Urban Operation 2001| new land use regulation Business Districts in São Paulo Downtown 370,000 jobs Paulista avenue 263,000 jobs Faria Lima avenue 239,000 jobs (2007) 315,000 jobs (2020) Berrini / Chucri avenues 182,000 jobs (2007) 375,000 jobs (2020) Downtown Paulista ave Faria Lima ave Berrini ave Chucri Zaidan ave

Finances and services to firms Tourism Leadership sectors (holdings, government, etc.) Entertainment, culture and creative industry Science, technology, innovation, research and development Events and Conventions Business corridors International Investment Attraction Software and Games industry Management Schools Consulting firms Economic activities within the city vision

Challenges and Opportunities Daily pendular movements SP2040 A compact, polycentric and equivalent city Lively Rivers Urban Parks Communities 30-minute City Opportunity Centers Open City

Challenges and Opportunities Lively Rivers Urban Parks Communities 30-minute City Opportunity Centers Open City Daily pendular movements SP2040 A compact, polycentric and equivalent city

It has to happen! Spatial Strategy fast and huge expansion of the metro and medium capacity transportation corridors; redevelopment of central area; fostering new centers. Consolidate insertion in the new economy creative industries; science and technology; health and life sciences; financial; high level consultancy to companies

Great Britain and Brazil have around USD 8 billion worth of commerce per year based mainly on commodities There a number of London company headquarters in São Paulo and vice versa São Paulo is already “like London”: Internationalised and Cosmopolitan, Corporate HQs, Cultural, Decision Making, Universities, Media. There is need and potential for much more London and São Paulo ?

There is need and potential for much more London should be in the center of a network of world cities in which São Paulo will be an active member. Lessons from London are important to all world cities. São Paulo is a customer for London know how. London can help São Paulo to make the next step into the new economy fostering the eco-sytem to attract talented people and knowledge activities setting up PPPs for city renewal and new infrastructure networks for corporate hosting knowledge exchange in hosting international events São Paulo can also help London sharing its experience on city wide projects which resulted from dealing with large scale imbalances, such as housing projects.

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