Packaging Design Lesson objective – why is packaging used on products and what information do manufacturers use?

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Presentation transcript:

Packaging Design Lesson objective – why is packaging used on products and what information do manufacturers use?

What is packaging? What (by law) should be written on packaging? What (by law) should be written on packaging? Lesson objective – why is packaging used on products and what information do manufacturers use?

By law packaging should have the following on it! Food labelling is needed to protect consumer health and consumer choice, and EU law lays down what information must be given on food product labels. Food labelling is needed to protect consumer health and consumer choice, and EU law lays down what information must be given on food product labels.EU Lesson objective – why is packaging used on products and what information do manufacturers use?

Labelling The law requires certain information to be given on all pre-packed foods to ensure that the consumer is protected and informed. The guidelines are laid down by the EU. The law requires certain information to be given on all pre-packed foods to ensure that the consumer is protected and informed. The guidelines are laid down by the EU.EU Look at the can of peas below. These are the items on the label that are required by law. Look at the can of peas below. These are the items on the label that are required by law. Lesson objective – why is packaging used on products and what information do manufacturers use?

The following items are not legal requirements, but are nevertheless good practice and often included on packaging: illustration of product price nutritional values of the product customer guarantee the batch-code and bar-code numbers opening instructions

manufacturer's name and contact details manufacturer's name and contact details name of the product name of the product description of the product description of the product weight (NB - some foods are exempt, for example bread) weight (NB - some foods are exempt, for example bread) ingredients (listed in descending order of weight) ingredients (listed in descending order of weight) cooking/heating instructions cooking/heating instructions storage instructions storage instructions best-before date best-before date the process used for manufacture the process used for manufacture

Bar codes – what are they ? The technical definition for a barcode is a machine readable form of information on a scannable, visual surface. The technical definition for a barcode is a machine readable form of information on a scannable, visual surface. Lesson objective – why is packaging used on products and what information do manufacturers use?

Task – to design packaging for a sandwich 1. What materials? Use the resource sheets 2. What information use your notes? 3. What graphics? 4. What by law should you have on there? Lesson objective – why is packaging used on products and what information do manufacturers use?

Graphics on sandwiches Lesson objective – why is packaging used on products and what information do manufacturers use?