M.G. Orender President PGA of America

Growth of the Game Objectives Create measurable programs to evaluate the effectiveness of growth of the game programsCreate measurable programs to evaluate the effectiveness of growth of the game programs Leverage all other organization programs to support player developmentLeverage all other organization programs to support player development Establish a series of industry relationships to support growing the gameEstablish a series of industry relationships to support growing the game

Growth of the Game Definitions Junior Golf = Long Term Player DevelopmentJunior Golf = Long Term Player Development College Golf/New Golfer/Occasional Golfer = Short Term Player DevelopmentCollege Golf/New Golfer/Occasional Golfer = Short Term Player Development

Growth of the Game Initiatives As part of our mission to promote interest in golf, The PGA continues to implement and support a variety of programs to grow the gameAs part of our mission to promote interest in golf, The PGA continues to implement and support a variety of programs to grow the game Since 1991 alone, spending on player development and growth of the game initiatives has totaled more than $33 millionSince 1991 alone, spending on player development and growth of the game initiatives has totaled more than $33 million

Free Lesson Promotion Partnership between The PGA, Golf Digest and The Golf Channel, with Nike Golf sponsoring a sweepstakesPartnership between The PGA, Golf Digest and The Golf Channel, with Nike Golf sponsoring a sweepstakes PGA Professionals dedicate a minimum of four hours during the month of May to give free lessonsPGA Professionals dedicate a minimum of four hours during the month of May to give free lessons Set a 6-year program participation record in 2003 with 4,428 PGA Professionals from 3,777 facilities giving some 78,483 FREE lessonsSet a 6-year program participation record in 2003 with 4,428 PGA Professionals from 3,777 facilities giving some 78,483 FREE lessons

Golf: For Business & Life Teaches basic golf skills and etiquette to college juniors, seniors and graduate studentsTeaches basic golf skills and etiquette to college juniors, seniors and graduate students PGA has provided a total of $2,730,000 to fund this program that is operating at 35 colleges and universitiesPGA has provided a total of $2,730,000 to fund this program that is operating at 35 colleges and universities Program continues to produce encouraging results with 95% of the students (approx. 8,400) indicating they want to continue to play golfProgram continues to produce encouraging results with 95% of the students (approx. 8,400) indicating they want to continue to play golf

Executive Women’s Golf Association Continue to support growth of EWGA chapters around the country with 107 chapters now in placeContinue to support growth of EWGA chapters around the country with 107 chapters now in place Utilizing playgolfamerica.com to promote EWGA clinics, events and host sitesUtilizing playgolfamerica.com to promote EWGA clinics, events and host sites Providing educational and instructional resources to further develop EWGA curriculumsProviding educational and instructional resources to further develop EWGA curriculums

National Recreation & Park Assoc. PGA and NRPA have teamed up to increase participation in golf at municipal golf courses nationwidePGA and NRPA have teamed up to increase participation in golf at municipal golf courses nationwide Conducted focus groups among interested non-golfers, former golfers and municipal course operators and park district personnel in San Diego, Cincinnati, and Northern VirginiaConducted focus groups among interested non-golfers, former golfers and municipal course operators and park district personnel in San Diego, Cincinnati, and Northern Virginia Results will lead to the collaborative development of instructional and event oriented programs geared to families and youth to be piloted in select markets in 2004Results will lead to the collaborative development of instructional and event oriented programs geared to families and youth to be piloted in select markets in 2004

LPGA – USGA Girls Golf The PGA and the PGA TOUR have each pledged $75,000 to this program during the next three yearsThe PGA and the PGA TOUR have each pledged $75,000 to this program during the next three years It is the only national developmental golf program available for young girls and is aimed at increasing the number and diversity of girls who have the opportunity to learn and play the game of golfIt is the only national developmental golf program available for young girls and is aimed at increasing the number and diversity of girls who have the opportunity to learn and play the game of golf More than 3,000 girls participate in LPGA-USGA Girls Golf at nearly 130 sites around the United StatesMore than 3,000 girls participate in LPGA-USGA Girls Golf at nearly 130 sites around the United States

Growth of the Game Grants A total of 189 programs have received $2.3 million in grantsA total of 189 programs have received $2.3 million in grants Program supports the cost of instruction, provides golf clubs, grips publications and instructional equipmentProgram supports the cost of instruction, provides golf clubs, grips publications and instructional equipment To date, 383 PGA Professionals have given more than 14,000 hours of instruction to 26,445 beginning and returning golfersTo date, 383 PGA Professionals have given more than 14,000 hours of instruction to 26,445 beginning and returning golfers

President’s Council Created to identify and recognize PGA Professionals who host public & private adult player development programsCreated to identify and recognize PGA Professionals who host public & private adult player development programs Projected to include 500 Council members by year’s endProjected to include 500 Council members by year’s end Council members agree to host and report on programs and share best practicesCouncil members agree to host and report on programs and share best practices President's Council may also post their programs on playgolfamerica.comPresident's Council may also post their programs on playgolfamerica.com

Best Ideas Online Resource Center This ongoing initiative provides for the gathering and reporting of operating best practices and ideas being employed by leading PGA ProfessionalsThis ongoing initiative provides for the gathering and reporting of operating best practices and ideas being employed by leading PGA Professionals This year’s survey focuses on ideas that attract new golfers, increases play among existing golfers and grows facility revenuesThis year’s survey focuses on ideas that attract new golfers, increases play among existing golfers and grows facility revenues To date, 630 PGA members have contributed their ideas through this year’s initiativeTo date, 630 PGA members have contributed their ideas through this year’s initiative

American Society of Golf Course Architects Donated a $50,000 grant to support ASGCA’s “Building a Practical Golf Facility”Donated a $50,000 grant to support ASGCA’s “Building a Practical Golf Facility” Publication offers plans on responsible golf development and how to make golf affordable, accessible and sustainablePublication offers plans on responsible golf development and how to make golf affordable, accessible and sustainable