Trade Marketing Process Deeb MacDonald & Associates, L.L.C.

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Presentation transcript:

Trade Marketing Process Deeb MacDonald & Associates, L.L.C.

Trade Marketing Development Brand Strategy /Trade tactics review Structural analysis and recommendations Roles and responsibilities development Trade marketing process development Sales management process development Cash application process development Customer payment development Deduction management process development Analysis and reporting development

Structural Analysis Determine Key Stakeholders Analyze structure and organization Analyze roles and responsibilities Develop recommended structure Define roles and responsibilities

Strategy/Tactics Review Review strategy vs. market and customers Review strategy vs. competition Develop promotional guidelines Develop tactical promotion menu Communicate to stakeholders

Trade Marketing Process Development Review Trade goals and objectives Determine budget methodology Build customer/market structure Develop promotion menu Develop planning tools Develop budgets and management tools Build analysis process Build audit process Develop reports

Sales Management Process Develop field planning process Develop calendar for key milestones Develop Sales/Broker funds management process Develop quarterly review process Develop field reports Develop and conduct field training

Cash Application Process Track order to cash Develop identification process Develop application process Tie into reporting systems Develop reports

Customer Payment Development Develop off invoice application Develop draft or 3 rd party payment program Develop Trade Marketing system interface Develop reports

Deduction Management Develop identification process Develop interfaces within company Develop field communications Develop clearing process Develop collection process Develop reports

Analysis and Reporting Development Develop promotional analysis process Develop budget analysis tools Develop and Provide reports to all stakeholders