Digital technology apply in outdoor Advertising industry ADVERTISING INNOVATION.

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Presentation transcript:

Digital technology apply in outdoor Advertising industry ADVERTISING INNOVATION

Advertising filled every corner of our lives, from the visible to the invisible. Each brand through advertising to impress their brand concept to people From the street to social networks, from television to film, advertising industry is also engaged in an innovation revolution ADVERTISING EVERYWHERE

ADVERTISING DEVELOPMENT 4000BCE Out-of-home advertising and billboards 18th Century advertising on weeks newspaper 19 th Century paid advertising on press, the first advertising agency 1920s advertising on radio WW2 Public service advertising 1950s Commercial television advertising 1960s Media diversification 1980s Cable television advertising 1990s Internet marketing

ADVERTISING TYPES Traditional Print Advertising Billboards, Kiosks, Trade- show and Events Radio Advertising Television Advertising Modern Online Advertising Covert Advertising- Advertising in Movies Surrogate Advertising Coffee Cup Advertising Digital Out-of-home Ad Digital Sinage Smartphone Advertising User-generated Advertising New Challenge !!!

OUT OF HOME AD MARKET ROI - return on investment Out of Home Advertising Effectiveness and Return of Investment (ROI)-OAAA

OUT OF HOME AD MARKET Out of Home Advertising Effectiveness and Return of Investment (ROI)-OAAA

ADVANTAGE OF OUTDOOR ADVERTISING This is a new type of advertising, which is gaining in popularity and effectiveness as a quick way to get the customers' attention. This is a easy way to embed brand concept into consumer’s daily life It can realize a certain interactive to attain the aim of the brand-propagation

OUT OF HOME MEDIA REACTION Project RUSHMORE 2013 Out-of-home Advertising and Online Activations

FUTURE OUTDOOR AD The German company DISTEC has developed the first solar-driven scroller for outdoor advertising. Generates its own electricity Zero CO² footprint 100% energy self-sufficient system, can be operated at remote locations Answers requirement expressed by outdoor advertising companies worldwide

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