Workplace Partnership Hospital Campaign Initiatives

INITIAL COMMITMENT Partnership with TOSA to increase local awareness regarding organ donation Education and outreach within the hospital system to inform staff and community about donation/transplantation Employ various methods to disseminate information Promote donor registration

WPFL PHASE III Donor awareness activities were already taking place within the hospitals & community. South Texas Transplant Center already on board. Strong P.I. Donor Committee commitment. TOSA took the role of accounting of points. No specific goal was set other than increase the registered donors in the service area.

CELEBRATE DONATE LIFE MONTH Donor drives within the various facilities Held in the lobby during peak visiting hours Additional staff rounding on nursing units Donor forms distributed as well as literature Participation in local health fairs/events Staff participated in several local health fairs Distributing information at Fall Festival Promotion of hospital events at local HD centers

FLAG RAISING AT ALL STHS FACILITIES  Testimonials from Donor families and recipients  Flag Raising involving Donor Ambassador/family  Celebration and luncheon to follow  Media coverage: both print and television (English and Spanish)

COMMUNITY FLAG RAISING Involved McAllen City Hall and local officials Donor Ambassador and Motorcycle Club members to participate in City Hall event Motorcade from City Hall to the Hospital

ADMINISTRATIVE INVOLVEMENT “BLAST” sent to hospital employees from the CEO Educating staff regarding organ donation Providing the link to register on-line “All staff are invited to attend a press conference and celebration to recognize South Texas Health System’s dedication to increasing awareness about organ and tissue donation.” “South Texas Health System is one of nine hospitals in the entire state and among a select group in the nation to be given this distinguished recognition from the U.S. Department of Health and Human Services. The Workplace Partnership for Life campaign is a special effort to mobilize the nation’s hospitals to increase the number of people in the country who are registered organ, eye, and tissue donors. The campaign unites donation advocates at hospitals with representatives from their organ procurement organizations, Donate Life America affiliates, and state and regional hospital associations. Working together, the teams leverage their communications resources and outreach efforts to most effectively spread word of the critical need for donors.” “If you haven’t already done so, please register yourself on We will have representatives available at the event Wednesday if you wish to speak with someone about becoming an organ donor. “

USE OF SOCIAL MEDIA Posting events on the Transplant Center Facebook site to encourage attendance and participation. PSA posting to encourage organ donation/registration. Blue and Green Day Participation

GOLD LEVEL RECOGNITION AWARD CEREMONY Hospital-wide staff and Administration involved along with patients from the transplant center Media invited with print and video coverage Living donor and recipient interviewed with article published in the local newspaper

STHS EARNS “GOLD” Award ceremony at MMC was done as Press Release event. Two CEO’s accepting the award. Media stories were covered by English/Spanish, television & print. STHS has the award announcement on their “hold message” at all facilities; encouraging everyone to sign up on the Texas State Registry.

New Goals TOSA - Enroll 75% of all hospitals in service area STHS - Expand community engagement activities TOSA & STHS - Increase registered donors 25% by April 30, 2015 WPFL PHASE IV

EXPAND HOSPITAL OUTREACH STHS has enthusiastically taken ownership of WPFL hospital campaign Team brainstorming on new ideas to reach out Celebrated Minority Awareness month with one event a week during August

INCREASE COMMUNITY ENGAGEMENT Engage dialysis centers in campaign activities STHS & TOSA presented at the South Texas Justice of Peace Conference. Invited to present at the statewide JP Conference in Met w/incoming 2015 county District Attorney who committed to partner with TOSA & STHS to promote organ donation and the state registry.

WHY SHOULD HOSPITALS PARTICIPATE ? Hospitals are already doing it Transplant Centers are already doing it It’s easy to do The OPO can help And most important, get credit for what hospitals are already doing and earn recognition

QUESTIONS ? South Texas Health System proudly participates in HRSA’s Workplace Partnership for Life Hospital Campaign DonatelifeTexas.org Texas Organ Sharing Alliance Ruth Salazar/Yoli Montemayor Hospital Development Coordinators UT Health Science Center SA-Allograft Resources Priscilla Elizondo Hospital Development