19 May 2012 Jumpstart Your Community Efforts Christian #SPSJHB The first ever all green SharePoint event on earth

About Christian Buckley, Director of Product Evangelism at Axceler Microsoft MVP for SharePoint Server Most recently at Microsoft, part of the Microsoft Managed Services team (now Office365-Dedicated) and then Advertising Operations Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration Co-founded and sold a collaboration software company to Rational Software. At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), onboarding numerous high-tech manufacturing companies, including Hitachi, Matsushita (Panasonic), and Seagate Co-authored ‘Microsoft SharePoint 2010: Creating and Implementing Real-World Projects’ link (MS Press, March 2012) and 3 books on software configuration management. Blog: buckleyplanet.com

Get the Book Available from Microsoft Press Order your copy at Tackle 10 common business problems with proven SharePoint solutions Set up a help desk solution to track service requests Build a modest project management system Design a scheduling system to manage resources Create a site to support geographically dispersed teams Implement a course registration system Build a learning center with training classes and resources Design a team blog platform to review content Create a process to coordinate RFP responses Set up a FAQ system to help users find answers quickly Implement a cost-effective contact management system

Improving Collaboration since 2007 Mission: To enable enterprises to simplify, optimize, and secure their collaborative platforms –Delivered award-winning administration and migration software since 1994, and for SharePoint since 2007 –Over 2,000 global customers Dramatically improve the management of SharePoint –Innovative products that improve security, scalability, reliability, “deployability” –Making IT more effective and efficient and lower the total cost of ownership Focus on solving specific SharePoint problems (Administration & Migration) –Coach enterprises on SharePoint best practices –Give administrators the most innovative tools available –Anticipate customers’ needs –Deliver best of breed offerings –Stay in lock step with SharePoint development and market trends Axceler Overview

CellTwitterBlog The Evangelist Role Product Partner Community

CellTwitterBlog Your Role

CellTwitterBlog Why develop community?

CellTwitterBlog SharePoint is the fastest growing server product in Microsoft history, rivaling the success of MS Office The SharePoint partner ecosystem fills the platform gaps, and helps deliver solution ROI Many credit the SharePoint community with making SharePoint the success that it is Microsoft is looking at ways they can tap into key learning from the SharePoint community, extend it to other product areas

CellTwitterBlog Why Community Development? Proactively drive perceptions Visible member of the community Thought leadership Connect to experts, partners, customers Microsoft relationship Awareness of the brand and our products

CellTwitterBlog The Consumer Decision Journey HBR 12/2010

CellTwitterBlog Why Involve End Users? Executives Managers IT Department Consultants Partners The SharePoint Fairy End Users will determine the success of your SharePoint deployment

CellTwitterBlog Studies show that end user participation in the design and development of a system dramatically increases the chance of success

CellTwitterBlog What is so hard about developing community?

CellTwitterBlog Case Study

CellTwitterBlog How to Jumpstart Community

No registration required

CellTwitterBlog Strategy 1: Events

CellTwitterBlog 1. Start a company user group 2. Join your local/regional SPUG 3. Join your local/regional technology organizations 4. Attend or help organize a SharePoint Saturday 5. Attend or host a SharePint 6. Attend a regional conference 7. Create your own event Strategy 1: Events

CellTwitterBlog While at these events: Bring a friend, family member, co-worker Introduce yourself to someone new, every time Take notes on what worked, what you would do differently Get to know the people who run them, the movers and shakers within the community Help out Provide feedback

CellTwitterBlog Feedback Mechanisms I find your lack of faith in the community disturbing…

CellTwitterBlog Strategy 2: Social Media

CellTwitterBlog “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Definitions Wikipedia.org

CellTwitterBlog

CellTwitterBlog Understand your corporate culture before you try to change anything Explain what it is you’re trying to do, and get end users onboard In addition to executive buy in, you need your end users to buy in Cultural Battle

CellTwitterBlog 1. Create a Twitter personal profile 2. Create a Twitter company profile 3. Join a Facebook group 4. Start a Facebook group 5. Join groups on LinkedIn 6. Bookmark the MSDN/TechNet forums, create a profile 7. RSS feeds for your favorite blogs and sites 8. Use Google Analytics 9. Use Hubspot and other tracking tools 10. Utilize social bookmarking on all content Strategy 2: Social Media

CellTwitterBlog Social Media is about consistency Social media visits Blog subscription growth Twitter follower growth Blog daily activity / visits

CellTwitterBlog Strategy 3: Content

CellTwitterBlog More than any other activity, content creation drives thought leadership, and is the cornerstone of building community. The Power of Content

CellTwitterBlog 1. Create a blog 2. Read and comment on other blogs 3. Create an editorial calendar, write with intent 1. Blogs lead to 2. Articles, which lead to 3. Whitepapers and presentations, which lead to 4. Books, featured content, and other content opportunities 4. Create a metadata strategy 5. Present at a regional event or conference 6. Create content for an aggregator (Squidoo, About) 7. Write an ebook Strategy 3: Content

CellTwitterBlog 8. Publish a newsletter 9. Host a webinar 10. Create a podcast 11. Create videos 12. Partner with other authors and experts, cross-market

CellTwitterBlog Strategy 4: Take Action

CellTwitterBlog 1. Create a metadata strategy for your intranet 2. Create a user adoption strategy 3. Brand yourself 4. Use free press release services 5. Use free event services (Evite, Lanyard) 6. Create branded bling 7. Hire a publicist Strategy 4: Take Action

CellTwitterBlog Define Success

CellTwitterBlog Have success defined up front: o Number of end users participating o Number of events held o Articles written o Views / downloads Make it part of your formal commitments Communicate your plans o Tell people your plans o Give people visibility as you work o Tell people what you’ve accomplished Measuring Success

CellTwitterBlog 1. Bring a friend 2. Get involved 3. Keep learning The Secret to Community Success

CellTwitterBlog

Christian Buckley +1 and