Volunteer Leader Webcast Series: Technology Part II Leveraging a Website Presence & the SHRM Hosted Web Program Shelly Quinn – Web Production Specialist Scott D. Ferrin, SPHR – Field Service Dir. May 30, 2013

2 Leveraging Website Presence/SHRM Hosted Web Program Agenda 1.Key aspects of a successful website 2.How to use your website and leverage it as a recruitment tool 3.Overview of SHRM Hosted website program 4.How do you get started with a FREE website from SHRM 5.Questions

3 What is Your Website? 1.ENGAGES prospective members.… 2.DELIVERS your brand as HR leaders…. 3.INFORMS current members…. 4.OPTIONS for sponsors…. Your WEBSITE is….a platform for CONNECTION…..

4 Website Basics What your website needs…  Information about the chapter – Purpose – Leadership – Meeting Dates and Location  How to join the chapter – Requirements for membership – Application process – Cost  Benefits of membership  Keep it current!

5 Are You Reaching Your Audience? SHRM engages with external audiences by maintaining a presence on various social networks. We have created an interactive microsite to reach HR executives and raise awareness of the profession. Via SHRM Connect & HR Talk we offer platforms for SHRM members to interact and engage in HR-related conversations.

6 Leveraging Your Website Success of your website is based on a RETURN on ENGAGMENT quotient that will be determined by both qualitative and quantitative results. 14 How is the website making money for your chapter/state council? What are people saying about your brand? How frequently is your brand being mentioned? How many people are you reaching via your website? TRAFFICAWARENESS TRANSACTIONACTIVITY

7 SHRM Hosted Web Program Overview of SHRM Hosted website program In 2005 SHRM created a program for all affiliated chapters and councils to offer assistance with gaining a website presence and we currently have 340 chapters and councils participating. Program Includes  Affiliate Content Management Software (CMS)  Hosting your website on the SHRM Hosting and Virtual Hosting servers  Development of your website  Training materials both written and videos  Technical Support Cost to participate in the Program FREE!

8 Program Information Online For more in-depth information, please visit the SHRM Affiliate Program website and click on the Program Information tab.

9 What are the Benefits? SHRM Hosted Website Chapters and State Councils  Free, easy to use web site content management software  Free web site hosting  Free technical support  Added value of SHRM content and links SHRM  A stronger network of SHRM affiliate web sites with common branding  Expanded opportunities for SHRM’s online advertisers

10 Examples of Live Hosted Websites Similar but Individualized To see a full listing of all hosted chapter and councils websites, please visit:

11 Affiliate Responsibilities to Participate  Privacy Policy: Post and adhere to a Privacy Policy  Content Backup: Keep a back-up of all content, documents and images displayed on the website  SHRM Support: Contact SHRM with questions and/or technical support via the Webchapter Help Desk

12 Limitations and Options  SHRM does not provide an with the program – Option: Free vendor  Online Payment Transactions: The software does not offer this feature – Option: Third-party vendor

13 How to Get Started With a FREE website from SHRM  Please visit and submit the Affiliate Agreementhttp://hosting.chapters.shrm.org  You will receive an outlining the information SHRM will need to create your site  Provide the materials requested  Your site will be ready in 3 to 4 weeks

14 Questions?

15 Leveraging Website Presence/SHRM Hosted Web Program Summary 1.A successful website must be up-to-date! 2.Your website is a tool for member recruitment. 3.SHRM has a great hosted website program. 4.The program is FREE for affiliates of SHRM. 5.You can control and customize the website to meet the needs of your chapter or state council! 6.Did we mention it is FREE!?!

16 Thank You Shelly Quinn Web Production Specialist SHRM Hosted Web Program , Option 1, Ext Scott D. Ferrin, SPHR Southwest Central Field Services Director Membership CLA Co-Chair , Option 1, Ext. 6453