Recruit, Retain, Complete, and Serve. Enrollment Management Update for the Fall 2012 President’s Retreat

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Registration Snapshot Comparing August 2, 2011 to August 7, 2012

Enrollment Snapshot Comparing August 2, 2011 to August 7, 2012

Historical Fall Enrollment

Developing Our Enrollment Management Plan We aim to identify, recruit, and retain students in order to fulfill our mission and goals.

Our Five-Year Enrollment Trends Since 2007, Minnesota State Mankato has:  Grown by 7.6% in total headcount  Undergraduate enrollment is up 6.6%  Graduate enrollment is up 14.6%  Transfer Student enrollment is up 4.1% Text 370 plus your answer to

We are changing Since 2007, Minnesota State Mankato has seen our student and pedagogical delivery method change.  Ethnic Minorities grew to be 9.6% of our student body.  International students are now 4.1% of our student body.  Caucasian student enrollment ▼ to 82.2%  Online and off-campus coursework ▲14.3%

Our Region is changing: % Change in HS Graduates by State,

Projected Proportion of Minority HS Graduates,

MnSCU Students are Changing  During past 5 years, Non-Traditional student growth has grown by 3.8%  For the FY ending in 2010: <23.3% of MnSCU students were years old <21.7% of MnSCU students were years old  Most age students are place bound

Enrollment Management Goals Goal One – Increase our four-year graduation rate by 15% by Increase First-Time Full-Time Student four-year completion rate incrementally by 3% annually. (Increase from 20% to 35%) 1.2 Increase First-Time Full-Time Transfer Student two-year completion rate incrementally by 2% annually. (Increase from 42% to 52%) Text 370 plus your answer to

Enrollment Management Goals Goal Two – Increase our six-year graduation rate for all populations to 65% by 2017 (Currently 49%) 2.1 Increase completion rate incrementally by 3% annually.

Enrollment Management Goals Goal Three – Increase the first- to second-year retention rate incrementally to 85% by (Currently 77%) 3.1 Increase first-year student retention incrementally by 2% annually.

Enrollment Management Goals Goal Four – Increase total student enrollment through recruitment and retention to 17,000 by Increase new undergraduate student enrollment incrementally by 1.5% each year. 4.2 Increase new graduate enrollment incrementally by 2% each year. 4.3 Increase current undergraduate student retention incrementally by 2% each year.

So, What are we doing? 1.Using our Enrollment Management Model 2.Expanding our out-of-state recruiting 3.Hired a Metro-based Admissions Officer 4.Implementing Recruiting Analytics 5.Developing partnerships in the Metro area 6.Implementing early alert systems to help our students 7.Hiring a Family Program Coordinator to better support and educate families of our students  And we need to do more...

Our Enrollment Management Model Recruitment Retention Service Strategies for Admissions Marketing & Recruitment Strategies for Retention Assessment Plan for Measuring Success Completion Strategies for Degree and Certificate Completion

And, Why are we doing it?  Our Students  Our Mission  Our Strategic Plan  Our Livelihood <100 in-state undergraduate students = $753,208 annually Text 370 plus your answer to

Questions, Observations, Fears, Ideas, and Concerns

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