2013 Incentives 11/28/2012. B IG B ET Incentives – Tri 1 2013 National Big Bet Bud Light NFL Fast Start National Big Bet Bud Light Project Stark National.

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Presentation transcript:

2013 Incentives 11/28/2012

B IG B ET Incentives – Tri National Big Bet Bud Light NFL Fast Start National Big Bet Bud Light Project Stark National Big Bet Bud MLB National Big Bet Bud Light Project Stark National Big Bet Bud MLB Region Game Plan #1Region Game Plan #2 National Big Bet Bud Light Halloween National Big Bet Bud Light NFL Fast Start National Big Bet Bud Light NFL Fast Start National Big Bet Innovation National Big Bet Innovation December 31 – February 2 February - March Region Incentives Aligned with Big Bets, KPIs, Region Priorities Region Incentives Aligned with Big Bets, KPIs, Region Priorities Wholesaler In-House Incentives Aligned with Region and local Priorities, KPIs Wholesaler In-House Incentives Aligned with Region and local Priorities, KPIs

Timing: 5 weeks preceding Super Bowl (December 31 – February 2) Criteria: 1.BL Mega Brands Trend (70%) Bud Light, Bud Light Lime, Bud Light Platinum, Lime-a Rita, Bud Light Chelada 2.Bud Mega Brand Trend (30%) Budweiser, Black Crown, Bud Project 12, Bud Chelada, Chelada Picante 3.BL Super Bowl Game Plan Execution (95% Required to Qualify) Tie Breaker – BL Mega Brands Trend Winners: Grand Prize – Top ranked based on below objective execution qualifiers: Must have 95% or higher in objective execution to qualify – (Targeting: 40% in week #1, 70% in week #2 & 90% in week #3) #1 rank BL Mega Trend (70%) & Bud Mega Trend (30%) per volume group “Wild Card” – Random draw of all other wholesalers that meet below criteria: 95% or higher in objective execution to qualify Must be positive Bud Light Mega Trend Bud Light NFL Fast Start Incentive

GRAND PRIZE: NFL Draft/NYC Experience (Wed., April 24 – Sat., April 27) Winners: 3 per Region + 1 Region Wild Card Winner 32 Sales Managers + Guest 2012 Winner Feedback survey results: Score of 4.6 out of 5 satisfaction with the trip “Trip of a Lifetime” “Thanks to everyone from A-B that planned this amazing trip”! “This was a great trip. Thank you AB and Bud Light”. “Thank you for the NFL Draft Experience! I will never forget it!” Bud Light NFL Fast Start Incentive

B IG B ET Incentives – Tri National Big Bet Bud Light NFL Fast Start National Big Bet Bud Light Project Stark National Big Bet Bud MLB National Big Bet Bud Light Project Stark National Big Bet Bud MLB Region Game Plan #1Region Game Plan #2 National Big Bet Bud Light Halloween National Big Bet Bud Light NFL Fast Start National Big Bet Bud Light NFL Fast Start National Big Bet Innovation National Big Bet Innovation Region Incentives Aligned with Big Bets, KPIs, Region Priorities Region Incentives Aligned with Big Bets, KPIs, Region Priorities Wholesaler In-House Incentives Aligned with Region and local Priorities, KPIs Wholesaler In-House Incentives Aligned with Region and local Priorities, KPIs December 31 – February 2 February - March

Timing: February – March Criteria : (Budweiser Black Crown, Becks Sapphire, Bud Light Platinum) 1.BC, Platinum, Sapphire Volume vs. Budget (60% weight) 2.Black Crown KOD Execution (targeted distribution) (30% weight) 3.Beck’s Sapphire KOD Execution (targeted distribution) (10% weight)* Tie Breaker: Volume versus Budget Grand Prize Winners Top 2 in each volume group wins grand prize Quick Start Incentive: Top wholesalers per volume group in February win quick start prize Top 10 winners in each volume group….30 total wholesalers 60 total prizes per Region * If wholesaler does not have Beck’s Sapphire Black Crown weights 40% Innovations Incentive

GRAND PRIZE: Sapphire Resort Luxury Vacation Late April / May 2013 SM Winners: 6 per Region (2 per volume group) 48 Sales Managers + Guest to attend Sapphire Resort, Riviera Maya, Mexico 4 Day all inclusive beach front resort accommodations Beautiful pools and beaches Four Diamond Award – AAA, Certificate of Excellence Award Innovations Incentive

Timing: February – Quick Start Criteria : 1.BC, Platinum, Sapphire Volume vs. Budget (60% weight) 2.Black Crown KOD Execution (30% weight) 3.Beck’s Sapphire KOD Execution (10% weight)* Tie Breaker: Volume versus Budget Winners: – Top 10 winners in each volume group Large volume group…3 iPad Mini per wholesaler Medium volume group…2 iPad Mini per wholesaler Small volume group…1 iPad Mini per wholesaler Prize: iPad Mini ~ 32 GB, engraved iPad Mini ~ WiFi ~ Other features Innovations Incentive Awarding 500 iPad Mini (60 per Region + 20 NRS) Awarding 500 iPad Mini (60 per Region + 20 NRS)