Module 2 NIKON ASPHERIC TECHNOLOGY NIKON TRAINING KC-MKG APHQ-SEPT 2000

Aspheric : no more niche market !? It is a growing market in the world Very good material for your business In Japan, growth was fast and penetration is close to 43 % today % over 8 years

Aspheric lenses are THIN and FLAT Thinner than traditional 1.67 As thin as 1.71

Aspheric lenses offer Natural Vision What your patients will see... Conventional lens Nikon aspheric

Nikon Aspheric Technology Aspheric technology = a know how from the camera Nikon pioneered the development of aspheric technology in the 1960’s Aspheric makes THINNER & LIGHTER GOOD OPTICAL QUALITY FLATTER

How to make lens thinner? There are 3 methods to make lens thin. 1. Using higher index monomer 2. Reducing the center thickness Flattening the curvatures 3. Flattening the curvatures However, there can be problem when flattening curvatures

Nikon Aspheric Technology AE SE When we make lens flatter with spherical design, lens will be occurred 2 types of errors on peripheral zone: - Aberrational Astigmatism Error(AE) - Spherical Power Error(SE)

Aspheric Technology ‘Ideal’ spherical lens Thick - Good visual quality Flattened spherical lens Flat - Bad visual quality Nikon Aspheric Lens Flat - Good visual quality

The only way to combine aesthetics and good visual quality Aspheric Technology Technique -5

Nikon Aspheric: More natural vision Nikon : Virtually no aberration

As thin as 1.71 Index Thinner than 1.67 Index Nikon Aspheric : Thinner and Flatter

Nikon Lite 1.67 : The Ultra High Index Material : 1.67 Index UV 400 cut monomer built-in HCC 99/ MC3: Superior coating Superior Aspheric technology Wide range Premium pricing => High Margin

100% UV Protection UV Built in the monomer – No yellowish tint – Durability (no peeling)

Nikon Lite 1.67 : Stock lenses Stock lenses : to cyl 2 Limit compound / -2.00

Nikon Lite 1.67 : Rx lenses Rx lenses : to cyl 6 Maximum compound Special order from Japan

AS lens layout & fitting ¬ Adjust the optical axis to visual axis. ­ Adjust the frame tilt angle from 8 to 10 degree (ordinary frames are almost 8-10) ®Adjust the frame swing angle. Optical axes should not cross or diverge

Asphericity summary Nikon Aspheric lenses offer : Full surface aspheric design More Natural vision---- decrease distortion Thinner and lighter Flat base curve makes good aesthetics Flat base curve makes easy fit frames Easy switch from SV to PAL

AS lenses link to Patients’ benefits Patients’ Needs Satisfaction of patients’ needs Aspheric glasses offers confort Appropriate management of AS lens Durability Aesthetics Clarity Light Thin Sharp Consultation Fitting Adjustment Prescription Marti coating Hard coating Aspheric Patients Benefit means Patients’ Satisfaction

A High Margin Opportunity

And Do not forget... The Nikon name will strike your customers Nikon is a brand people TRUST for its premium quality NIKON makes it easy for you to sell premium products

A full communication package 400 produced for 4 countries Selling tools –training, sales book, brochures... Merchandising environment

Developing the synergy with camera distributorsin Singapore Developing the synergy with camera distributors in Singapore Contacts with camera distributors –To exchange loyalty programs, contacts, One promotion implemented in Singapore with OPSM/ Co-op scheme

OPSM co-op scheme : Using the Nikon brand OPSM –an Australian growing chain store in Asia Pacific –17 outlets in Singapore Nikon camera distributor in Singapore

OPSM Nikon promotion A camera offered with every pair of Nikon lenses + frames –2 ads + Editorial in the Straits Times –High visibility in Point of Sales –High Staff commitment

OPSM Nikon promotion Results are encouraging : –Quantitative : 150 pairs / month = 10 pairs per outlet on average => Represents 4% of total OPSM lens sales –Qualitative : Visibility and Impact Reactions from the market “I want to participate” OPSM good will

THANK YOU FOR YOUR TIME