Capabilities Overview October, 2010. About The Owner – John Cullen 10 Years Pet Products Marketing & Sales –Pounce Cat Treats Brand Manager at HJ Heinz.

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Presentation transcript:

Capabilities Overview October, 2010

About The Owner – John Cullen 10 Years Pet Products Marketing & Sales –Pounce Cat Treats Brand Manager at HJ Heinz (pre-Del Monte) –Built Several Start-ups to multimillion dollar companies – Treats4Pets, Dogmatic Products, Zoombak GPS Collars –Currently VP Marketing at JW Pet Company. –Sold dozens of products to Petco & Petsmart. 20 Years General Marketing Experience Bulldog Marketing & Sales, Inc. – founded September, 2009 to help start-ups with marketing & sales for less than traditional agencies.

Marketing Marketing Strategy New Product Development Brand Name Development & Positioning Advertising & Promotion (online & traditional) Marketing Research Packaging Selling Materials What We Do Sales Channel Development (Food, Drug, Mass, Consumer Electronics, Pet, Hardware, Home Goods) Major Retailer & Specialty Account Calls – We get you the appointment! Sales Presentations Rep Network Creation & Management

How We Do It We have low overhead so we pass the savings on to you. We contract with freelancers and part-time designers & pass the savings on to you. We negotiate special rates with key media (print, radio, etc.) & pass the savings on to you. We use our expertise in marketing & our relationships in sales to help you get where you want faster – saving you money!

Category Expertise Consumer Packaged Goods Consumer Electronics Pet Products Channel Expertise & Key Account Relationships Key Accounts Petco Petsmart Pet Supplies “Plus” QVC HSN RadioShack Best Buy Wal-Mart & Many others!

CASE STUDIES

LittleGifts, Inc./SmartTag Developed a benefit driven brand name (SmartTag™) and logo. Created a “secret sauce” name (eAlert™) and logo for the SmartTag service. Refreshed the packaging to reflect the top two consumer driven benefits – guarantees to find your dog and notifies shelters, rescues & vets. All concepts names, logos & packages tested with consumers via marketing research. Created print, radio & blast campaigns.  RESULTS: National roll-out in both Petco & Petsmart.

Brand Development & Logo Design Before After

Packaging Development Before

Packaging Development After

Heavenly Helper LLC Created new brand name, logo and packaging for a unique dog treat.  RESULTS: Product and packaging going into production. Rep network being built. Public relations kicking off 1 st QTR 2011.

Brand Development & Logo Design Before After

Packaging Development Before After

Energetic Solutions, LLC (ShooTag) Spec work involved presenting a new packaging design that… –Clearly communicated the product’s benefits – creates a Chemical Free protective field around your pet. –Showcased the actual product.  Result: ShooTag in-house ad agency reviewing designs.

Packaging Design Before After

Pricing * Brand Name Development$2,250 Logo Design$3,500 Packaging Design $4,375 Advertising Print Creative$3,750 Radio Scripts$1,500 Banner Ad Creative$1,000 Sell Sheets$ 750 Sales Presentations$1,500 Concept Tests (n=100)$2,750 Press Release Writing$ 750 Simple Website Design$3,000 * Estimates. Prices vary by scope.

Contact Us Phone: Web: THANK YOU!