Company Profile

MPower Consultancy MPower is a real estate industry-focused business consultancy company We are a one-stop shop for Business & Strategic Marketing Advisory Services for Real Estate Developers We help our clients by offering turnkey solutions for all their marketing needs – from project feasibility study to target customer identification and from project launch planning to sales training We have unique proprietary service offerings including Estate Power – a Real Estate Magazine, Real Estate TV show & Property Expo

Snapshot of Our Services Business Advisory Services Project Feasibility Report Marketing Advisory Services Project Launch Strategy Project Launch Campaign Project Promotional Plan Media Planning & Buying Sales Advisory Services Sales Promotion Planning Sales Administration Sales Training

Mpower’s 4M Business Tool Map Measure Methodise Maximise Need Analysis Market Analysis Marketing Planning Revenue Maximisation Strategy

RE/MAX Property Clinic Group Companies Haardik Nayak Wealth Management A 20-year old financial planning and wealth advisory company With offices in Surat & Navsari RE/MAX Property Clinic Regional Owner (South Gujarat) of world’s largest real estate franchise with presence in 90 countries with 90,000+ real estate agents RE/MAX India has an agent network of 250+ people in India

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Our Services

Business Advisory Services

Project Feasibility Report To assess viability / sustainability of proposed real estate project across segments – including Residential, Commercial or Retail Mpower’s Project Feasibility Report covers comprehensive market analysis, pricing trends, customer identification & needs, sales forecast & financial viability of the project

Marketing Advisory Services

Project Launch Strategy Market Analysis Competitor Analysis Target Customer Analysis To identify key customer profile Project Positioning & Identity Pricing Strategy & Sales Forecasting

Project Launch Campaign Advertising & Marketing Campaign Planning Identify unique Project Differentiator Creative Campaign Strategy

Project Launch Campaign Print & Outdoor: Brochure, Advertisements, Hoardings, etc. Films: Project 3D Walkthrough, Product Demo Film, Promotional Films, etc. Radio Campaign E-marketing (Website, Social Media marketing, etc.)

Project Promotional Plan Project Promotional Plan covers interesting events & promotional activities to generate customer leads & site visits Including Project Launch Event, Theme-based Events, Celebrity-Events, Mall-promotions, etc.

Media Planning & Buying Effective use of media Print (Newspaper, Magazine, etc.), Outdoor TV Radio Mobile and Internet, & Media Innovations

Sales Planning Activities

MPower’s Proprietary Tool Capture. Manage. Analyze

Sales Promotion Planning Lead Management Will help manage and close leads With our proprietary Lead Management System “Sales Tracker”

Sales Administration We help you manage Project Site in the most efficient way with our proprietary SOPs: Site Management Planning Mpower’s Realty Check Customer Visit Planning

MPower’s Realty Check A 16-point Checklist for Sales Site Office Customer Reception & Waiting lounge Seating Arrangement with well equipped office Computer Table for Sales Staff 42” TV & Laptop for presentation Conference table with 8 seat capacity Pantry with refrigerator & Tea/Coffee machine Sign Boards Hoardings Internal Decoration with Project Images, Lay Out Plan Display developer’s past project Site Visit Forms Booking forms & Brochure. Visiting Cards Major highlight or Project theme to be displayed as Wall Clock or Poster Etc. Magazine stand & news paper etc. Vehicle or Driver for site visit Training or Writing Board Washroom should be clean

Mpower’s Training Division

Mpower Academy’s Customised Sales Training Staff Training to handle site-visits, sales calls and to increase sales efficiency: Product / Project Training To effectively communicate project benefits Soft Skills Training To manage the customers well

Unique Offerings

Estate Power – A Real Estate Magazine Unique Monthly Magazine focusing on the growing Real Estate Industry Engaging Format with Interesting Articles covering various aspects of real estate industry – including Interviews by leading personalities Leading industry experts as Writers / Contributors Representatives in 5 Cities across India, including Mumbai, Ahmedabad, Surat, Delhi & Bangalore

Estate Power – A Real Estate Magazine Why Advertise with Estate Power: Unique opportunity to showcase your products / real estate projects to potential customers & investors Subscribers include HNIs, Business Owners, CEOs, Senior Industry Professional, Architects, Interior Designers, CAs, Doctors, Lawyers, Government Officials, etc. More than 5,000 print subscribers in Gujarat and 10,000+ Digital Subscribers Online Edition to reach out to wider audience, including NRIs

Estate Power – A Real Estate Magazine Introductory Advertising Rates per Issue: (for minimum 3 inserts) Full Page Inside : Rs. 20,000 Back Cover Inside : Rs. 25,000 Front Cover Inside : Rs. 30,000 Back Cover : Rs. 40,000 (Proposed issues - October 2014, December 2014 & February 2015 issues)

Estate Power – A Real Estate Magazine Magazine Advertising Rates Per Issue: (From April 2015 onward): Full Page Inside : Rs. 40,000 (for minimum 3 inserts) Rs. 35,000 (for minimum 6 inserts) Rs. 30,000 (for minimum 12 inserts) Front Cover Inside : 30% more than Full Page Inside Back Cover Inside : 50% more than Full Page Inside Back Cover : 100% more than Full Page Inside

Estate Power – Property Show on Television Upcoming Weekend Show on Television A 22-minute show, Twice a Week Covering Real Estate News, Feature on Developer, Project Focus, Celebrity Home, Home Interior & Vastu Tips

Estate Power – Property Expo Upcoming Event A Unique 3-Day Property Exhibition To be held in December 2014 at Ahmedabad & Surat & in January / February 2015 at US, Canada, UK & Dubai

Our Clients We work with leading real estate developers including: IRIS – Sky Villas (the Most Luxurious Project in Valsad, designed by Architect Hafeez Contractor) B G Point – Commercial Property (Located on Valsad Highway) Godrej Properties (For Ahmedabad Township Project) Avadh (For Regalia - Navsari, Kimberley - Palsana & Utopia Club - Surat) Desai Developers Pvt Ltd (For Mangonese Vila – weekend home project) NJ Group And many more…

Works as Managing Editor of Estate Power Magazine Our Team Haardik Nayak CEO Over 20 years of experience in Financial Planning, Wealth Advisory & Real Estate Sales. Owns South Gujarat Franchise of REMAX & Founder of Haardik Nayak Wealth Management & MPower Consultancy. Kashyap Pandya Director An Engg+MBA with over 15 years of experience in Brand Planning & Marketing Communication at Mumbai. Works exclusively with Mpower & Estate Power for Real Estate Industry Clients. Sanjiv Desai Managing Editor Over 22 years of experience in Media & Publications. Worked with Times of India and Divya Bhaskar as Regional Manager - Surat. Works as Managing Editor of Estate Power Magazine

Our Team Vishal Dave Vidhi Jain Vikrant Mehta Kushal Vyas Business Development Executive Vidhi Jain Assistant Editor Vikrant Mehta Business Development Executive Kushal Vyas Research Analyst

Head Office: Ground Floor, ITC Tower, Majura Gate, Surat – 395001 Corporate Office: “Nayak Avenue”, Junathana, Navsari-396445 info@mpower.co.in I www.mpower.co.in