Ipsos Training Center ITC Annual Report – /08/20151 Campus Report 2011 Ipsos Training Center

ITC Annual Report – 2011 During 2011 the Ipsos Training Center (ITC) reached the following main achievements: A new server has been put in place and a new Campus for employees and clients is up and running and constantly being updated with improvements for an easier and more efficient use of it. The ITC Webpage has been constantly updated reflecting the latest changes and additions to the new curriculum and we created new brochures targeted to employees and clients. A new edition of ASI Newcomers Certification program and the CPG School in all regions were completed. New courses, both on Research and Leadership & Managerial Skills were added to the ITC offer. We hosted 123 webinars for all the WSBLs and our first webinar for the HR community (Strengthening Bonds within HR) was delivered. Marketing training courses were updated showing a consistent design. World of learning with Ipsos, a new campaign for clients, has started being promoted through our Account Managers and Directors within our clients. Some Managerial courses were also made available to clients. Main Achievements

Ipsos Training Center ITC Annual Report – 2011 Courses Offered Number of courses available as at December 31st, under each category: Category Number of available courses EMPLOYEE CAMPUS Newcomers5 Specialism83 Management & Leadership 18 SubTotal106 CLIENT CAMPUSCourses for clients14 SubTotal14 Overall Total120

Ipsos Training Center ITC Annual Report – 2011 Employees’ e-Campus usage The e-Campus is currently being used in 63 countries out of the 67 in which Ipsos operates. Four countries are not currently using the Campus: -Albania -Ecuador -Iraq -Montenegro

Ipsos Training Center ITC Annual Report – 2011 Course Registrations per region Employees’ e-Campus usage

Ipsos Training Center ITC Annual Report – 2011 Employees’ e-Campus usage CountryTotal United States1146 Brazil1092 Peru722 Mexico715 Argentina680 Colombia557 Canada394 Chile212 Venezuela102 Puerto Rico87 Panama82 Dominican Republic65 Bolivia58 Costa Rica23 Guatemala13 Dominica1 AMERICA OVERALL5949 CountryTotal China1781 India1356 Korea731 Japan302 Singapore276 Australia226 Taiwan203 Indonesia188 Philippines145 Hong Kong137 Malaysia45 Thailand49 ASIA PACIFIC OVERALL5439 CountryTotal United Kingdom653 Russia534 France430 Germany340 Turkey333 Romania244 Poland234 Czech Republic220 Switzerland220 Croatia150 Sweden137 Italy118 Spain103 Ukraine90 Serbia77 Hungary62 Belgium60 Slovenia47 Portugal43 Bosnia and Herzegovina38 Macedonia22 Norway19 Slovakia12 EUROPE OVERALL4190 CountryTotal Jordan277 UAE152 Saudi Arabia114 Kenya89 Egypt60 South Africa47 Morocco39 Kuwait36 Nigeria21 Lebanon19 Bahrain8 MEA OVERALL862 These charts show the ITC campus activity during 2011, considering the number of registrations for courses, regardless of completion EMPLOYEE REGISTRATIONS 16,440

Ipsos Training Center ITC Annual Report – 2011 Country Top 5 – Course Enrollment CHINA (1781) INDIA (1356) UNITED STATES (1146) KOREA (731) BRAZIL (1092)

Ipsos Training Center ITC Annual Report – 2011 Level of Completion UnstartedStartedCompletedPassed AMERICA 21%11%2%65% ASIA 27%11%2%60% EUROPE 26%9%2%63% MIDDLE EAST & AFRICA 31%14%3%52% The following chart shows the level of completion of the courses in which employees enrolled during Unstarted: courses assigned but still pending to start Started: course not finished yet Completed: exam not passed yet Passed: exam successfully completed / certificate has been issued

Ipsos Training Center ITC Annual Report – 2011 Average of Courses taken in 2011 Average of courses taken in 2011 per employee with activity in the campus during the same period of time REGIONEmployees with activity in the campus during 2011 Registrations 2011 Average of courses per employee w/ activity in 2011 AMERICAS ASIA PACIFIC EUROPE MEA TOTAL REGIONEmployees with an account in the campus Registrations 2011 Average of courses per employee w/ account in the campus AMERICAS ASIA PACIFIC EUROPE MEA TOTAL Average of courses taken in 2011 per employee with an account created in the campus

Ipsos Training Center ITC Annual Report – 2011 Penetration Rate Employees with activity in the campus during 2011 over Ipsos Headcount as at Dec 31 st, 2011 REGIONEmployees with activity in the campus during 2011 HC as at Dec 31st Penetration rate: Employees w/activity in 2011 / Total HC AMERICAS % ASIA PACIFIC % EUROPE % MEA % TOTAL % REGIONEmployees with an account in the campus HC as at Dec 31st Penetration rate II: Employees w/ account in the ITC / Total HC AMERICAS % ASIA PACIFIC % EUROPE % MEA % TOTAL % Employees with an account created in the campus over Ipsos Headcount as at Dec 31 st, 2011

Ipsos Training Center ITC Annual Report – 2011 Client Campus activity Market Research Overview I Market Research Overview II Advertising Research Market Research Overview III Market Research Overview IV Top 5 Courses among clients According to the number of registrations received – 2011 Kraft Foods Heinz L’Oreal Nestle Amway Top 5 Clients - According to the number of registrations to courses – 2011 Total number of registrations for courses, during the period: 811

Ipsos Training Center ITC Annual Report – 2011 Next Year’s Challenges Welcome all former Synovate employees to our e-learning platform Update the contents of our products’ training courses to match the new Ipsos’ offer Host webinars for the different WSBLs to shorten the transition process and help all employees get familiar with new products and methodologies and to know who is who in this Better Ipsos Add new functionalities to our platform Reinforce the communication with Employees and Clients Welcome all former Synovate employees to our e-learning platform Update the contents of our products’ training courses to match the new Ipsos’ offer Host webinars for the different WSBLs to shorten the transition process and help all employees get familiar with new products and methodologies and to know who is who in this Better Ipsos Add new functionalities to our platform Reinforce the communication with Employees and Clients Develop and implement a Leadership program Enhance the Management curriculum Strengthen bonds within the L&D community at Ipsos (creating an L&D strong network) Develop and implement a Leadership program Enhance the Management curriculum Strengthen bonds within the L&D community at Ipsos (creating an L&D strong network)

Ipsos Training Center ITC Annual Report – 2011 Thanks!