Statewide campaign to educate patients and physicians on important health topics: Choosing Wisely® ER is for Emergencies campaign Palliative care and end of life resources Website –

Choosing Wisely® for Patients: Media relations (op-ed in TNT) Brochure – sending to members Social media Local specialty/county medical societies, PSHA, WSHA

Choosing Wisely® for Patients: Official “Consumer Partner” Consumer Reports patient materials Add’l funding for public awareness campaign

Choosing Wisely® for Physicians: Educate on specific lists/rationale WSMA publications Working with local specialty societies and county medical societies Consumer Reports patient materials Tool Kit (brochure, flyer, social media tools, paycheck stuffer)

Choosing Wisely Participating Societies American Academy of Allergy, Asthma & Immunology American Academy of Family Physicians American College of Cardiology American College of Physicians American College of Radiology American Gastroenterological Association American Society of Clinical Oncology

Choosing Wisely Participating Societies American Society of Nephrology American Society of Nuclear Cardiology National Physicians Alliance

New Societies – February 2013 American Academy of Hospice & Palliative Medicine American Academy of Neurology American Academy of Ophthalmology American Academy of Otolaryngology American Academy of Pediatrics American College of OB/GYN American College of Rheumatology American Society of Clinical Pathology

New Societies – February 2013 American Society of Echocardiography American Urological Association Society of Cardiovascular Computed Tomography Society of Hospital Medicine Society of Nuclear Medicine and Molecular Imaging Society of Thoracic Surgeons Society of Vascular Medicine

New Societies – Mid-2013 American College of Surgeons American College of Chest Physicians American Headache Society American Society for Hematology American Society for Radiation Oncology

ER is for Emergencies campaign WSHA and other specialty groups Educate patients on appropriate place to receive care to reduce unnecessary ED use. Patients (website, brochure) Physicians (ED docs, primary care, website, YouTube videos, resources)

Palliative Care/End of Life Resources Some of our most popular web content Advance Directives POLST form (Physician Orders for Life- Sustaining Treatment) Palliative care resources

How Can Physicians Help? Promote the Know Your Choices-Ask Your Doctor program Schedule Grand Rounds presentations Utilize Physician Tool kit Write blog post/record video vignette on your specialty list Agree to be interviewed by media

For More Information Susan Callahan WSMA Director of Community Engagement