Presented by Regional Owner, Live 2 B Healthy® Territory Partnering to Build a Corporate Wellness Program Place Logo Here

A Visionary Founder Life-Long Fitness Passion Cory Czepa, Founder/CEO Live 2 B Healthy® Stand-out Athlete 1994 MN State HS Wrestling Champion 1998 Division II Football All American Student of Fitness Discipline BS-Physical Education degree + Coaching minor Completed extensive continuing ed courses Highly Sought, Top-rated Trainer Leading trainer at Northwest Athletic Club for 5 yrs Fitness Entrepreneur Started In-Home personal training business Owns a health club Combined passion for helping seniors and living for healthy lifestyle

About the Company Founded in 2008 Nationally franchised in 2010 Strong partnerships with senior communities History of quantitative results Total Wellness Approach Total Wellness ResidentStaff Sr. Living Community Local Community

Live 2 B Healthy ® Goal To inspire older generations to live longer, healthier lives. Vision Bridge to renewed wellness. Mission To provide a proven, flexible approach to wellness through education, fitness and community. Goal To inspire older generations to live longer, healthier lives. Vision Bridge to renewed wellness. Mission To provide a proven, flexible approach to wellness through education, fitness and community. Company Name Here Goal Vision Mission Get this information from their website (check About Us) Goal Vision Mission Get this information from their website (check About Us)

Providing the Expertise Organized for Service Consistency National Group Fitness Certification Required 2 year renewal CPR certification + continuing ed required Live 2 B Healthy ® Training & Support Train the Live 2 B Healthy ® Trainer Regional Owner training ○ Weekly individual & twice-monthly group (4) website informational tools ○ Trainer ○ Staff ○ For Families Only ○ Regional Owner Hundreds of Exercises Organized into 4 Ability Levels!

Provide customized, proven group exercise programs programs for senior living communities Serve all community lifestyles Skilled Nursing Memory Care Assisted Living Independent Living Cooperatives Senior Centers Provide staff fitness portal or trainer-led class Deliver value-added “community marketing” benefits You provide the people and space... we provide the rest! What We Do

“Resistance training can help shape up your brain as well as your muscles.” - AARP Bulletin, December 23, 2008 Strength training can reverse age-related muscle loss After age 50 or so, we lose muscle at an accelerated rate, about half a pound a year Adults ages 50 to 90 in the studies, with about 20 weeks of resistance training, produced an average of nearly 2.5 pounds of lean body mass, primarily muscle. - AARP Bulletin, March 15, 2011 Balanced Fitness Approach “You know exercise is good for you. Ideally, you're looking for ways to incorporate physical activity into your daily routine. If your aerobic workouts aren't balanced by a proper dose of strength training though, you're missing out on a key component of overall health and fitness. Muscle mass naturally diminishes with age. But strength training can help you preserve and enhance your muscle mass — at any age.“ - Mayo Clinic Staff – HQ01710, June 2010 The right kind of exercise can make all the difference!

Definition: Muscles get accustomed to the reps, sets, exercises, order of exercises and length of rest periods. By changing any of these variables you are in essence... SHOCKING the muscle to grow. Variables to change: 1. Number of sets 2. Number of repetitions 3. Exercise choice 4. The order in which the exercises are performed 5. The length of the rest period *Citation: Schrim, Matthew. FULL BODY EXERCISES FOR SENIOR CITIZENS. 27 April April Muscle Confusion Principle Applied for Maximum Results

Full Body Exercise Programs ACSM recommends you perform a full-body resistance exercise routine at least 2X a week. Exercise program should be customized specifically for that Exercise program particular group. Flexibility – longer and stronger, elastic, prevention of injuries Balance – smaller base, harder balance Posture - retraction Upper Body – chair dip Lower Body - squats Stamina – march in place

The Business Case Making Economic Sense of It All Raise Resident Retention Rate Lower the Cost to Acquire New Residents Reduce Falls More able to meet ADL’s Increase Length of Stay Leverage success stories Co-Branded advertising Higher Quality of Life reputation

8 Preventing Falls Saves Lives Breaking a Hip Changes Everything “A fall from a chair or a bed may not seem like a death sentence – but for an older person it can be. Falls are the leading cause of death from an injury for older Americans.” “Almost 1 out of 10 people over the age of 50 will die within a month of surgery for a broken hip. That rises to 1 in 5 if the patient already has an acute medical problem.” Excerpts from The Broken Hip Series, Chapter 1 by Lauren Silverman Published May 6, 2014; Copyright 2014 KERA Unlimited. “Freedom from falls is never guaranteed. But dedication to an exercise program can help seniors keep their balance without giving up the activities they love.”

First Objective: Help Residents Attain Functional Fitness Achieve a level of strength, endurance, cardiovascular efficiency, joint flexibility and balance that enables residents to carry out their activities of daily living (ADLs) effectively and extend quality time remaining (QTR). Help reduce the risk of many major diseases and illnesses.

By Providing Expert Instruction All instructors are Nationally Certified Trainers They lead three one-hour sessions per week Customize a strength training, stretching and cardiovascular class for each unique group No two exercise sessions are ever alike Help residents set fitness goals Measure progress through periodic assessments (every 4 months) Make it fun and get to know participants on a first name basis 10 Min. Warm-up 40 Min. Strength & Cardio Exercise 10 Min. Cool-down 1 Hour Session Format

Improved flexibility, strength and balance Better circulation Renewed energy and endurance Improved cognitive skill Lower blood pressure Reduced risk of heart disease and stroke Decreased joint and back pain Less anxiety, depression Reduced medications Achievable Results

Documented Results Testing Period: Baseline beginning of January Follow up end of March Class Type: Assisted Living Frequency: 3 one-hour sessions per week # Participants: 12 people Class make up: 9 women & 3 men, average age 95 Additional community observations: - Very noticeable reduction in use of their walkers - Considerable improvements in eating & sleeping - Improvement in resident mood and overall satisfaction Balance +253% Lower Body + 36% Upper Body + 35% Cardiovascular + 23% Balance +253% Lower Body + 36% Upper Body + 35% Cardiovascular + 23%

Second Objective: Provide Staff Fitness Program Research shows that employees who regularly engage in wellness activities miss less work, are more energetic & productive when they are at work, and have better overall workplace attitudes than those who don’t. Self Starter Staff Fitness program provided to all client senior living communities at no cost Trainer-led Staff Fitness classes provided for an added fee, but package pricing offered

Acquiring just one additional new resident per year more than off-sets the monthly investment! Finally, We Focus on Community Health Senior Living & Local We actively measure & interpret our fitness class results, and share these results wherever appropriate. This builds a much stronger pipeline of new potential residents making it easier to meet or exceed occupancy rate goals.

Senior Health and Wellness Symposium Source: WGNO TV - New Orleans, LA We Get the Word Out! So More New Residents Come In

Silver Sneakers Flex Preferred Partner Direct Mail Websites Campaigns Market to most SilverSneakers members within 5 miles of your community! The Lutheran Digest Quarterly space ad distributed to Lutheran congregations in your area Marketing Partnerships

Investment Overview Live 2 B Healthy® Total Wellness Program Monthly Commitment Nationally Certified Personal Trainer Trainer Background Checks Equipment Insurance Three Sessions a Week (12-13 Sessions a Month) Program Management – 100% Outsourced by a Local Regional Owner Results Driven Program – Preventative Customized Group Classes – Individually Tailored (Based on Muscle Confusion) Participant Reports Testing Reports (Baseline & Test Every 4 Months) L2BH Co-Branded Marketing Materials (Brochures, Posters, Direct Mail Post Cards, Flyers, Tour Talking Points, Press Releases, Website, Social Media, Lutheran Digest ) SilverSneakers-Flex Co-Branded Marketing Efforts (Website, Social Media, Direct Mail Program, 4-6 weeks after the class starts) Award Programs for Participants FREE Self-Starter Staff Fitness program 4 month commitment, then month-month 30-day new class launch process $1000 / month *Possible Insurance reimbursement Monthly Investment

Acquiring just 1 additional new assisted living resident in the first year covers the cost of the program for 3 years! Return on Investment Net annual gains go to the bottom line $24,000 net 200% ROI First year add 1 new resident $60,000 net 500% ROI Second year add 1 new resident $96,000 net 800% ROI Third year add 1 new resident Based on monthly revenue per new resident of $3,000 and assumes one new resident acquisition cadence each year (first & second year new resident revenue carries through the third year). 25

Are You Ready for Change? “People underestimate their capacity for change. There is never a right time to do a difficult thing.” John Porter Vice-chair The Foundation for The National Institutes of Health

Thank You Owner Name Live 2 B Healthy® Region (612)