Oral Presentation of Business Plan 2012 Build A Business

Purpose of A Business Plan Explains the idea behind your business and spells out how your product or services will be produced.Explains the idea behind your business and spells out how your product or services will be produced. Sets specific objectives and describes how your business expects to achieve it.Sets specific objectives and describes how your business expects to achieve it. Describes the backgrounds & experience of the people who will be running it.Describes the backgrounds & experience of the people who will be running it.

Importance of a Business Plan Makes you think about all aspects of your businessMakes you think about all aspects of your business May help you secure financing for your business.May help you secure financing for your business. Helps you communicate your ideas to others.Helps you communicate your ideas to others. Can serve as a tool for managing your business.Can serve as a tool for managing your business.

Elements of Oral Business Plan Presentation 1.Introductory Components 2.Marketing Plan: Assessment of the Environment 3.Marketing Plan: Marketing Mix & Break Even Analysis 4.Management Functions 5.Financial Data 6.SWOT Analysis 7.Quality of Slideshow 8.Quality of Oral Delivery 9.Question and Answers

Introductory Components 5% Relevant Introductory Information – Name of business, logo, data & other pertinent informationRelevant Introductory Information – Name of business, logo, data & other pertinent information Executive Summary – Summarizes entire plan & includes important details such as: Concept & Opportunity, Product/Service, Market, Management & Financial Requirement.Executive Summary – Summarizes entire plan & includes important details such as: Concept & Opportunity, Product/Service, Market, Management & Financial Requirement.

Introductory Components Company Description - Describes in general terms a clear and concise picture of what the company does, original date, industry sector, location, legal description, brief history (if existing company).Company Description - Describes in general terms a clear and concise picture of what the company does, original date, industry sector, location, legal description, brief history (if existing company). Mission Statement - Brief statement that will set the tone, provides direction for the company.Mission Statement - Brief statement that will set the tone, provides direction for the company.

Market Plan 25% Assessment of the Environment (10%) Current Economic Conditions- Snapshot of the environmentCurrent Economic Conditions- Snapshot of the environment Industry Analysis – Both the real-world & virtual industries. Provide competitive national or local business trendsIndustry Analysis – Both the real-world & virtual industries. Provide competitive national or local business trends Target Market - Geographic, Demographic & Psychographic.Target Market - Geographic, Demographic & Psychographic. Market Segmentation - Age, Income, Product Type, Geography, Buying patterns & Customer NeedsMarket Segmentation - Age, Income, Product Type, Geography, Buying patterns & Customer Needs

Marketing Plan (cont.) The Marketing Mix & Breakeven Analysis (15%) The Marketing Mix: Product - Key Products & FeaturesProduct - Key Products & Features Price – Pricing Objectives (Maximize Profits? Maximize Sales?), How Prices Determined (Demand- Based? Cost-Based?)Price – Pricing Objectives (Maximize Profits? Maximize Sales?), How Prices Determined (Demand- Based? Cost-Based?) Placement – % of Sales from Trade Shows? % Web- Based Sales, % from Non-Virtual CustomersPlacement – % of Sales from Trade Shows? % Web- Based Sales, % from Non-Virtual Customers Promotion – How do Customers Know about Business? Doing Business with You?Promotion – How do Customers Know about Business? Doing Business with You? Positioning – Image Created in Customer’s MindPositioning – Image Created in Customer’s Mind

Marketing Plan (cont.) Break-Even Analysis: Provide amounts in total dollars or number of sales.Provide amounts in total dollars or number of sales. Provide details about assumptions used to perform analysis.Provide details about assumptions used to perform analysis. Provide Profit Margin Percentage assuming all costs are fixed except for Cost of Goods Sold).Provide Profit Margin Percentage assuming all costs are fixed except for Cost of Goods Sold).

Management Functions 10% Planning –What are the goals of business?Planning –What are the goals of business? What are the strategies to achieve each goal? What are the strategies to achieve each goal? Organizing – How is the firm organizeOrganizing – How is the firm organize to meet the objectives? to meet the objectives? Directing – How are directions, assignments, instructions & information provided?Directing – How are directions, assignments, instructions & information provided? Controlling - How does the firm monitor progress towards the goals?Controlling - How does the firm monitor progress towards the goals?

Financial Data 10% Start-up Cost (only if new business)Start-up Cost (only if new business) Balance SheetBalance Sheet Income Statement (1 yr)Income Statement (1 yr) Cash Budget Statement (1yr)Cash Budget Statement (1yr) Financial Write-upFinancial Write-up Compare projected & actual financial statementsCompare projected & actual financial statements

SWOT Analysis & Discussion of Business Risks 5% SWOT Analysis (2.5%) Internal Audit – Strengths & WeaknessesInternal Audit – Strengths & Weaknesses External Audit – Opportunities & ThreatsExternal Audit – Opportunities & Threats Discussion of Business Risks (2.5%) Business Risks – Identified & AddressedBusiness Risks – Identified & Addressed Strategy for dealing with RisksStrategy for dealing with Risks

Quality of Slideshow 10% Logical OrganizationLogical Organization Well DesignedWell Designed Understandable ContentUnderstandable Content CreativityCreativity Professional LayoutProfessional Layout Appropriate Use of Graphs, Charts, & PhotosAppropriate Use of Graphs, Charts, & Photos Writing Skills Free of ErrorsWriting Skills Free of Errors

Quality of Oral Delivery 10% Persuasive, Engaging, ArticulatePersuasive, Engaging, Articulate Correct Grammar, Avoid Use of Slang & FillersCorrect Grammar, Avoid Use of Slang & Fillers Appropriate Voice ProjectionAppropriate Voice Projection Personable, Connects with AudiencePersonable, Connects with Audience Professional Attire and DemeanorProfessional Attire and Demeanor Appropriate Body LanguageAppropriate Body Language Syncopation of Slides and SpeakerSyncopation of Slides and Speaker No Frivolous Content or RedundantNo Frivolous Content or Redundant

Questions and Answers 25% Accuracy - Relevant, Truthful and AccurateAccuracy - Relevant, Truthful and Accurate Quality - Response Appropriate, Answers QuestionQuality - Response Appropriate, Answers Question Poise - Comfortable, Confident, Responds WellPoise - Comfortable, Confident, Responds Well Team Coordination - Responses Not Dominated By a Single Team Member, Majority of Team Members ParticipateTeam Coordination - Responses Not Dominated By a Single Team Member, Majority of Team Members Participate

Time Penalty 10 Second Grace Period before 1 st Penalty Up to 30 seconds over: 1 point Up to 30 seconds over: 1 point 31 to 60 seconds over: 2 points 31 to 60 seconds over: 2 points 61 seconds up to 2 minutes over: 5 points 61 seconds up to 2 minutes over: 5 points More than 2 minutes over: 10 points More than 2 minutes over: 10 points