Sears Competitive Analysis Steven Peterson Georgia Kasidakis Jason Riggs

Primary Competitors Wal-Mart Target Kohls J.C. Penney Home Depot Lowes

Revenue Growth

Attributes

Cash Conversion Cycle Who is at a disadvantage in this category???

Primary Target Markets Sears - women age 25 to 54 with a moderate household income, family, and home. Target - women who shop discount and variety retail. Kohls - women and teenagers, particularly generation X, low to mid income families.

Primary Target Markets Wal-Mart - low to mid income families who rely on Wal-Mart for location convenience and one stop shopping. J.C. Penney - mall customers who are looking for mid priced apparel, electronics, and other retail products. Home Depot - the home improvement “do it yourselfer” and commercial contractors.

Solutions? Do a better job promoting their major brands such as Kenmore, DieHard, and Craftsman’ Low price or differentiation strategy? Build free standing units? Retain repeat customers Expand internationally? Confrontation or/and fortress strategy?

Questions??