SCANNER ACTIVITY PROJECT THE SCANNER – A POWERFUL TOOL – WHICH CAN BE USED SUCCESSFULLY BY ALMOST ANYONE TO START THAT “CONVERSATION”…

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Presentation transcript:

SCANNER ACTIVITY PROJECT

THE SCANNER – A POWERFUL TOOL – WHICH CAN BE USED SUCCESSFULLY BY ALMOST ANYONE TO START THAT “CONVERSATION”…

THE TASK: TO PROVE IT!

METHOD: A CORPORATE PROJECT IN BUDAPEST, LONDON, MOSCOW, STOCKHOLM AND OSLO WITH STAFF SETTING UP A SCANNING STATION AT THEIR OFFICES OR CLOSE BY

MOSCOW: 3 WEEKS OSLO: 3 DAYS STOCKHOLM: 5 DAYS LONDON: 5 DAYS BUDAPEST: 1 DAY DURATION:

MOSCOW

Scanning Period: 12 th May to 4 th June inclusive Total scanned: 471 Percentage male: 34% Percentage female: 66% MOSCOW SCANNER ACTIVITY EVENT

OSLO

OSLO SCANNER “ACTIV” EVENT Duration: 3 days (24 hours) Footfall: 5216 Total leads with contact information: 255 Total leads without contact information: 53 Percentage Male = 32% Percentage Female = 68%

OSLO

STOCKHOLM

Stand in Balsta Centrum Shopping Centre Outside a Health Shop owned by an IPC Duration: 5 days Number invited to be scanned: 726 Willingly scanned: 656 Percentage Male: 60% Percentage Female: 40% STOCKHOLM SCANNER ACTIVITY EVENT

STOCKHOLM

LONDON

We originally wanted to exhibit in Camden Market – but were refused permission due to “medical” nature of scanner! Then we tried to set up in local large Gym – again refused permission due to need to clear with Head Office. So we set up a table, umbrella and stools just outside Morinda’s office on a street that gets quite a lot of through traffic mainly at lunchtime. Staff members were asking the question whether people had heard of A.G.E.s and wanted to know their “TruAge”… So we offered free scans, noni juice and healthy snacks (fruit mainly). LONDON SCANNER ACTIVITY EVENT

LONDON

LONDON SCANNER ACTIVITY EVENT Scanning Period: 8 th to 12 th June 2015 (35 hours) Total invited to be scanned: 250 Total scanned: 200 Percentage Male: 51% Percentage Female: 49%

BUDAPEST

BUDAPEST SCANNER ACTIVITY EVENT Scanning Period: 17 TH June (8 hours) Total invited to be scanned: 250 Total scanned: 200 Percentage Male: 51% Percentage Female: 49%

PROJECT CONCLUSIONS

Took us out of our comfort zones – staff more used to a captive/passive audience. Once they understood how the scanner worked, they wanted to know more. Most people were health conscious and concerned about their general wellbeing. People who stopped were genuinely interested and open to trying the products. Conversation flowed easily once started. SCANNER ACTIVITY OVERALL CONCLUSIONS

Talking about the products and their benefits reignited the passion for Morinda and knowing that we can truly make a difference in people’s lives. People came back for repeat scans! Practice makes perfect. Confidence soars and it starts being FUN!!! ANYONE can do it!!!! And we’re going to do this activity on a regular basis! SCANNER ACTIVITY OVERALL CONCLUSIONS