PUBLIC RELATIONS Effective Communication With Media By: Alex Kluesner.

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Presentation transcript:

PUBLIC RELATIONS Effective Communication With Media By: Alex Kluesner

Make media work for you Press releases Concise Accurate Lead time Personal relationships Know your contacts Personalize pitches Focus your reach

Managing outcomes Silence kills Take ownership Identify a solution …for when things go wrong

Works Cited dos-and-donts-when-pitching-to-the-media/ 2. management ?op=1 3. Smith, Ronald D. Strategic Planning for Public Relations, 4th edition. 2013; New York, New York

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