Raleigh B2B Website A Real-Time Website Accessing Movex Barrie Timson Systems Manager

Movex Platform Movex 12.5 RPG AS400 iseries 270 IBM OS 5.3

Business Requirement Competitors were there already Our call centre of 12 order take staff =business cost Wish to improve customer service Reduce waiting times for representative

Solutions Considered Movex Webshop Module ISP-based MRC Reasons For Selecting MRC Lower Cost Greater Flexibility Implementation timescales iSeries-Specific Solution Experience of Movex No iSeries upgrade required

Initial Requirements – Phase 1 Must have Raleigh look & feel Real-time Movex-based pricing Real-time Stock Availability Real-time order entry to Movex Add-on selling - Mixed Qty discounts, Qty thresholds Security -To specific product lists -To see prices -To place orders Multiple ways to add to basket(Quick Order, Product Search, File Upload (Epos) Account & order history details Volumes: 2,000 Customers Product Range 9000 parts & 1100 bikes

Initial Requirements – Phase 2 New Raleigh graphics – look & feel EPOS upload Improved product searches Better navigation Promotional activity Increased use of graphics Favourites capability

Version 1 – 3 Years Ago Good Functions But Looks Tired

Version 2 – March 2010 Same Underlying Functions New Look & Feel New Functions

Hardware Set-up FirewallFirewall iSeries Movex V12.5 OS400 V5R3 Blade Server Windows Server 2008 Apache Tomcat MRC m-Power JDK 1.6 ISP

Initial Screen Secure Log-On Different user levels: Payer/Branch

Home Page Header-Menu Side-Menu Main Body Adverts

Product List Pages Dynamic Filter “Your Price” Stock Availability More Details Prices On/Off Printer-Friendly Images

Product Detail Pages Images Qty Discounts Mxd Qty Disc’s Alternate Items Related Items

Shopping Basket - 1 Qty Discounts Mxd Qty Disc’s Checkout Del. Charges

Shopping Basket – Delivery Charge Calculation Complex Calculations Uses Movex Data Also Uses MRC Data Tables

Quick Order Entry Direct to Basket

Quick Search Searches Only “Your” Items

Shopping Basket Upload – Browse From EPOS Systems Or From.XLS

Shopping Basket Upload - Results Item Checks Qty Changes

Shopping Basket Upload - Proceed Add Valid Lines to Basket

Checkout – Screen 1 Multiple Delivery Methods

Checkout – Screen 2 Address info PO # Send to e-Collaborator Select Payer/Branch

Favourites Multiple Lists Easily Maintained By Customers

Service Parts Item Groups

New Products By Category

Clearance Lines Real-Time

Promotions - Xmas Targets Incentive Rewards Real-Time Tracking

Promotions – By Category Real-Time

Downloads Marketing Material

My Account – Financial Summary My Account

My Account – Open Orders My Orders

My Account - Statements Real-Time Statements

Contact Us Multiple Routes

Success of Web Orders

The Results Now 60% of trade order-take is placed on-line Customer-Service improvements - Phone & web-based methods - Call answer-times from 30 seconds to 2.5 seconds Major account (Halfords,JJB Sports, Go Outdoors) log-ins Customer retention loyalty Major brands work more closely with Raleigh Web site evolves with the business - Favourites was a customer’s suggestion Parts turnover up 20% in last 2 years Profits improved

Thanks !!