Jane Whittall, SmithKline Beecham Henning P Nielsen, Novo Nordisk STM Electronic Publications - Needs of the Corporate Sector STM AGM October 12th 1999

Needs of the Corporate Sector Summary: corporate characteristics and needs pharmaceutical industry characteristics and needs role of secure networks electronic journals added value linking - more added value licence expectations expectations - publishing/pharmaceutical industry future directions pharmaceutical industry initiatives question/discussion time STM Electronic Publications

Electronic journals - technologies, concepts and market are evolving ‘Journal’ vs ‘Database’ Electronic journal added value –what are we prepared to pay for? Pricing models –flexible and adaptable STM Electronic Publications

Corporate sector characteristics Secure networks Identified authorised users –employees, affiliates and contractors –working from remote locations/home/travelling –all within the secure network Information is time critical Fast moving, adaptive, creative High customer expectations

Corporate sector characteristics No (little?) additional money for purchase of electronic content Selection of content aligned to corporate objectives Need to justify cost benefit of electronic journals

Corporate needs Quality –accessibility –access and response times –guaranteed technical quality of data Standards –standard formats –standard software

Corporate needs Availability –prior, or equivalent to, hard copy availability –regular update schedules Pre-notification of system changes Help Desk with guaranteed response time Usage statistics –crucial to monitor electronic journal use

Corporate needs Archiving –access to archive of purchased electronic material –including access to titles no longer licensed

Pharmaceutical industry - Characteristics Information intensive –R&D process generates information –R&D/regulatory/marketing reliant on information Multisite Multinational Intellectual property rights are a business foundation

Pharmaceutical industry - Specific needs (1) Electronic journals needed to support: – regulatory submissions –patent litigation –product marketing –medical information processes

Pharmaceutical industry Specific needs (2) Highly project oriented –share information in project team databases Promote company image –articles available via public web site

Role of secure networks Security guaranteed via the secure corporate network Share information with authorised users within a secure network –little risk of unauthorised use No passwords at the journal level –security is at the network level

Electronic journals - added value(1) Electronic journals add value: Timeliness Ease of desktop access Enterprise wide access Communities of practice –discussion fora

Additional functionality –video –audio –structure rotation But - must be minimally equivalent to hard copy Electronic journals - added value(2)

Linking - added value Linking, Linking, Linking –within articles –within journals –between journals –to secondary information sources –to corporate library management systems

Licence expectations What do we expect to be able to do with licensed material? Within the secure network –everything except make alterations to licensed material or copyright notices Outside the secure network –nothing except as granted by the licence and mutually agreed

What can publishers expect from us? Controlled access by authorised users Respect for intellectual property rights Absolute confidentiality Partnership in developing the future electronic information infrastructure

What do we expect from publishers? Openness to linking Service level guarantees Usage statistics Respect for intellectual property rights Absolute confidentiality Partnership in developing the future electronic information infrastructure

Electronic journals - the future? Publishers becoming database managers Databases of electronic full text –without hard copy equivalents? Fully searchable full text with added functionality: –linking –audio/video etc –text mining/data visualisation

Pharmaceutical industry- Electronic journal initiatives PDR/STM electronic journal model licence Electronic journal linking –proposed PDR meeting, Spring 2000

Questions?/Discussion STM Electronic Publications - Needs of the Corporate Sector Jane Whittall, SmithKline Beecham Henning P Nielsen, Novo Nordisk STM AGM October 12th 1999