By:Umo Aly (111100119) Under Graduate Studies (BBA) Albukhary International University, Kedah, Malaysia.

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Presentation transcript:

By:Umo Aly ( ) Under Graduate Studies (BBA) Albukhary International University, Kedah, Malaysia.

What is hierarchy of needs theory ?

This theory is used to understand what motivates people

How can we use this theory?

To motivate human behavior…

…and to identify what drives the people …

… and to implement change initiatives.

Maslow’s hierarchy of needs theory

Physiological needs Are the physical requirements for human survival.

Example: Air, water, and food are metabolic requirements.

Safety Needs When physical needs relatively satisfied, the individual's safety needs take precedence and dominate behavior.

Including: Personal and financial security Health and well-being Safety net against accidents/illness and adverse impacts

Example: A women needs to be protected and secured out of any crime.

Love and belonging needs The third level of human needs is interpersonal and involves feelings of belongingness.

Example : friends, family, spouse, lover

Self-Esteem Needs Self- esteem presents the typical human desire to be accepted and valued by others

2 versions of self-esteem: The lower version is the need for respect from others The higher version manifests itself as the need for self-respect

Example: A man have a need for strength, mastery, self-confidence and freedom. Lack of these needs may lead to a weakness or helplessness.

Self-actualization Realizing potential, fulfillment, seeking growth and high experiences.

Example: One girl might have the strong desire to become an ideal mother. For others, it may be expressed in arts or sports.

References Green, C. D. (2000). Classics in the History of Psychology: A Theory of Human Motivation. Retrieved on 31 July, 2013 at: keritem/5/8/7/58799/AbrahamH.Maslow-ATheoryOfHumanMotivation.pdf+&cd=2&hl=en&ct=clnk keritem/5/8/7/58799/AbrahamH.Maslow-ATheoryOfHumanMotivation.pdf+&cd=2&hl=en&ct=clnk McLeod, S. A. (2007). Maslow's Hierarchy of Needs - Simply Psychology. Retrieved on 31 July, 2013 at: Shiv. (2010). How Maslow's hierarchy of needs can be used to implement change initiatives. Retrieved on 31 July, 2013 at: Wikipedia(n.d.).Maslow's hierarchy of needs. Online at