Riverside County Office of Education Career Technical Education.

Slides:



Advertisements
Similar presentations
The 4 P’s of Marketing consumer The Marketing Mix.
Advertisements

So What is Merchandising? Merchandisers work very closely with Buyers and determine range of goods to be sold When to buy them Their price How they will.
Retail Promotion __________________ – any form of communication used by retailers inform the public Promotional ___________ – the way the retailer combines.
Chapter 10 Fashion Distribution Buying Fashion Selling Fashion.
The Four Ps of Marketing
Advertising & Promotions Standard 5.  Advertising  Customer Service  E-Commerce  Entrepreneur  Fashion Merchandising  Food Marketing  Hospitality.
Broadcast/ Video Production I Broadcast/ Video Production III Broadcast/ Video Production II 9 th – 12 th Pre-Requisite: Broadcast/ Video I 10 th – 12.
The Creative Process of retailing… Consumer + Product + Environment =RETAIL.
Food Retail Career Paths District Manager or Director of Field Operations Store Manager Assistant Manager or Front End Manager Bakery Manager Assistant.
Entrepreneurship Education in Oklahoma Presented by: Glenn Muske Other authors: Billie Chambers, Oklahoma State Nancy Stanforth,
An Introduction to Integrated Marketing Communications
FASHION PROMOTION. Promotion: communicating with customers about products and services to create demand.
UNIT F FASHION PROMOTION
Seminar Teacher Please click on the promotional video when you reach slide # 26.
Business & Marketing Created by: Katie Wilson. Careers That Require a Bachelor’s Degree CareerWage Accountant$60, 000 Advertising Managers$ 63, 610 Computer.
Fashion Merchandising. Education To work in fashion merchandising you must attend fashion design school. You can go to school from 2 to 6 years. To train.
THE PROMOTIONAL MIX #66- Roles of Promotional Mix on SER.
Module 4: The Buying Process. Lesson 1 Determine the needs and wants of retailers.
PAY OFF: PROMOTING CERTIFICATE ATTAINMENT. CERTIFICATE ATTAINMENT Embedded certificates: Operations Management Financial Perspectives Sales Industrial.
© 2012 McGraw-Hill Ryerson Ltd. Suunto t-Series Training Pack 0 LO 1.
Ministry of Education Business Studies School Board Training Sessions Curriculum Policy Documents Revisions of Curriculum – BMI and BMX - Natalie Gerster,
Lambert High. Introduction to Healthcare Science Introduction to Biotechnology Applications of Biotechnology Biotechnology internship/ Independent Research.
What is Marketing?. The performance of business activities that direct the flow of goods and services from producer to consumer or user.
1 Business & Computer Science. 2 Solano Offers Degree  Associate in Science Certificate of Achievement Numerous Job Direct Certificates Tech-Prep articulation.
MARKETING MARKETING ENT 12.
Division of Educational Services Career Technical Education Regional Occupational Program Preparing Students for College and Careers ●Career Ready ●Technically.
Jeopardy Personal Selling Marketing Concept Ch. 1 Misc.Job Opps Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy Ch. 2.
Fashion. Visual Merchandising!. Visual Merchandisers compels the prospective customer to stop, look and to buy through the use of visual presentation.
Communication mix or promotion mix
K. Conlin Fashion 100.  The fashion rep is the sales person in charge of soliciting wholesale orders and building the client base for the manufacturer’s.
4.04 Understand activities and careers in marketing.
Special Promotions QCC’s: 58, 59, 60, 61, 64 Promotional Techniques Advertising Sales Promotion Publicity/ Public Relations Personal Selling Visual Merchandising.
Sales Promotion Promotional activity other than advertising, personal selling, and publicity which stimulates consumer purchases.
To select and order merchandise for a retail company or store. Work with designers, merchandise team, and department managers to decide on products to.
2.02Classify the functions of marketing and the marketing mix.
The Marketing Concept Marketing Mix. What is “The Marketing Concept”? Satisfy customers’ needs and wants Make a profit.
Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 6.
Marketing Communications. The Impact of Communication Marketing Communications are not all designed to work in the same way. Some are designed to impact.
Fashion A: Standard 6 Fashion Careers. Objectives 0 Students will understand different types of career opportunities in the fashion industry. 0 Objective.
Retail Sales +$30m Cranes +$10m Equipment Hire +$20m Acquisitions +$30m Asia +$30m “Make me look good so I can win my next job” Developer Construction.
4.04 PowerPoint 4.04 Understand activities and careers in marketing.
Is PERSUASIVE communication. It is like an umbrella – covers a big topic.
1 68 Careers in Clothing & Textiles Chapter 68 Page 658.
Marketing Basics. What is Marketing?  Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas,
Advertising. Definition of the career area a public promotion of some product or service the business of drawing public attention to goods and services.
4.04 PowerPoint 4.04 Understand activities and careers in marketing.
Fashion Merchandising. Education To work in fashion merchandising you must attend fashion design school. You can go to school from 2 to 6 years. To train.
1 UNIT F FASHION PROMOTION 6.01 Identify the components of the promotional mix.
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Chapter 11: Planning.
BUSS2 Marketing: using the marketing mix - promotion.
The Marketing Concept Implementing the Marketing Strategy.
Lesson 4.2 – The Marketing Mix Copyright © 2013 by Sports Career Consulting, LLC.
1 MARKETING ENT What is Marketing? Marketing Activities directing the flow of goods and services from producer to consumer or user. Marketing consists.
Careers In the Apparel & Fashion Industry Textiles, Manufacturing, Sales, Merchandising, Management, Design & Retail.
Sources of information for merchandise planning
Career fields in the fashion industry
The Graphic Design Career
Retailing Aim: How do retailers set themselves apart, even though they do not produce products? Do Now: Describe your favorite department store. Why.
Apparel Related Careers
4.04 Understand activities and careers in marketing.
4.04 Understand activities and careers in marketing.
Marketing Glossary Marketing = process of buying/selling in a marketplace Merchandising = sales promotion, involving market research, product development,
Operating a Retail Store
Career fields in the fashion industry
4.04 Understand activities and careers in marketing.
Retail Enterprise Orgnaizational Chart
إدارة التسويق.
إدارة التسويق 11 إعداد د. محمود صالح.
Careers in Fashion Are you interested?.
Vickery Creek Middle School
Presentation transcript:

Riverside County Office of Education Career Technical Education

 Marketing emphasizes training in communications, advertising, promotion, and selling concepts  Courses:  Integrated Marketing Communications  Retail Sales & Marketing  The Art of Fashion  Retail Fashion Merchandising

 Juniors and Seniors earn a Certificate of Training and a Work Ready Certificate  Topics include: Market research Target market Advertising Promotion Pricing Branding Selling

 Job Titles:  Cashier  Salesperson  Stock clerk  Customer Service Clerk  Age 16 years or older earn a Certificate of Training and a Work Ready Certificate

Topics include: Fashion Design Trend Forecasting History of Fashion Visual Merchandising

 Job Titles:  Cashier  Salesperson  Stock clerk  Customer Service Clerk  Age 16 years or older earn a Certificate of Training and a Work Ready Certificate