Augment a successful game OR invest in an altogether new game: The Success Story of Real Steel

2 Who is Reliance Games? Portal India’s No.1 Casual Gaming Portal on PC and mobile Mobile India’s No. 2 mobile games and application developer India US Canada Japan S. Korea Studio 1 (4 Teams)+ Live Operations –180 Publishing Studio 2 Sales & Distribution Studio Relations

Key Released Games 3

4 Real Steel Success Story

Based on the film by Dreamworks Action-Arcade fighting game made for handheld devices  Genre – Action 1 Vs 1 Fighting  Targeted for all age groups  Developed in Unity  Model cents + IAPs Rated as the “Hot” game in over 140 countries in Apple iTunes store and the game is a smash hit with over 11 million downloads across all platforms. About Real Steel

Timing was the Key! 6 Real Steel movie release: October 7 th 2011 Real Steel game launch: September 2011 Game development begins: March 2011

Timing was the Key! 7 First update: Two robot packs November 2011 Real Steel DVD/BR release date: January 24 th 2012 Second update: Two robot packs January 2012

Timing was the Key!  Homing in on three key factors: 1.Marketing spend phases for Hollywood release  Before release of the movie  DVD/BR release 2.Dropping the price to $ Releasing two key robot characters from the movie as $0.99 IAP’s The result... 8

DVD Release Sustaining The Results 9 Robot update packs pre and post the DVD release helped us gain more traction in the app store.

Top 10 Paid Games Overall 10 Real Steal #6

Cross Roads In four months: –Real Steel was a top 10 game –The title was profitable –Game was rated 4.5 stars 11 Should we focus on a new game or continue optimize and update?

Key Consideration Points Update: Cost of updates –Only key resources needed Organic growth –We had spent very little on marketing How unique is the game? –There was no other robot boxing game What were the KPIs? –Strong 1, 7 and 30 day retention –High % of paying users –Good ARPPU –High % of install base updating the game regularly New Game: Total cost of development and marketing New game concept and USP Was investing in one new game enough? Should we “Spray and Pray”? 12

Our conclusion: 13 Optimizing and updating Real Steel is the way to go.

14 Tactics To Sustain Momentum Listen to our players Measure, analyze and optimize Update often with meaningful content

Update History Version (June 27, 2013) New Robot - Abandon Version (May 14, 2013) BYOR additional slots Junkyard bot Paint your bot Version (Apr 4, 2013) New Robot – Albino ‘The Great White Hope’ Version (Feb 15, 2013) New Robot – Danger Zone ‘World War Two Fighter’ New Tournament Mode: Play and Win all tiers to unlock Free Spl Edition ‘Atom Gold’ New Game Mode: Survival Mode – How long can you survive? Version (Dec 20, 2012) New Robot: Axelrod 'The Wheel Spinning Fist-fighter' Christmas Special: Winter Arena Pack – Two freezing new arenas to battle at Version (Oct 30, 2012) New Robot Added – GRIDLOCK ‘The Bronzed Bodybuilder Bot’ Version (Jun 21, 2012) Most asked Feature - BUILD YOUR OWN ROBOT Version (Mar 30, 2012) Additional Robots Gallery Section Version (Jan 27, 2012) Twin Cities and Blacjac added to the only Official game as in-app purchase. Atom and Zeus also available as in-app purchase. Version (Jan 25, 2012) Twin Cities and Blacjac added to the only Official game as an In-app purchase. Atom and Zeus also available as in-app purchase. Version (Sep 13, 2011)

Nine robots player characters added since launch Current roadmap is a robot added every month Content Updates- More Robots

Build Your Own Robot –Most requested feature by the users. –Customize your own robot from over a 1000 unique possible combinations Survival Mode –Endless Robot Fighting –Fight, Survive & Make High Score –Challenge Facebook Friends Revamped Tournament Mode in all new format: –3 Different Tiers –45 Intense Fights in 3 difficulty modes –Special Edition Atom - Unlockable Content Updates – More Features

Async Multiplayer –Play against friends or be matched against random players –Send and receive challenges –Send gifts to friends –Earn respect points –Compete on leader-boards Content Updates – More Features

The Real Steel Journey – Key Highlights Movie Release DVD Release BYOR 19 4 Robots Robot New Tournament Survival Mode Robot Store Rank Revenue Graph

Marketing to Sustain Multiple Apple Features in US & UK Part of ‘Hollywood Hits’ Category Ad Networks Campaigns and Direct Deals Free App a Day (FAAD) Promotion Download & Update Graph Apple Promo FAAD Promo Apple HollyWood Hits Promo Direct Deal Apple Promo FAAD Promo

REAL STEEL: WORLD ROBOT BOXING Introducing "you" as a creator and manager to the world robot boxing league. Massive line-up of 30 robots and New Fight modes Synchronous multiplayer – local and online New combat system with quick time events Taking it to next level - Real Steel Sequel : Sept 2013

THANKS!