Anna Storino Nick Layton

 Social Power: The capacity to alter the actions of others.  Opinion Leader: A person who is frequently able to influence others attitudes or behaviors. Vocabulary

Vocabulary Con’t  Viral Marketing: Refers to the strategy of getting visitors to a Web Site to forward information on the site to their friends in order to make more consumers aware of the product.  Social Networking: where members post information about themselves and make contact with others who share similar interests and opinions.

 Who here has heard of the KONY video?  Who here has seen it?

Kony 2012 video2012  “An Internet video seeking to draw attention to fugitive African rebel leader Joseph Kony now stands as the fastest-growing viral phenomenon in Web history, thanks to informal celebrity advocates and young viewers.”  Posted online on Monday the video had more than 80 million views by Friday afternoon.  Why do you think this video has taken off so quickly?

 Two main factors: Young people were drawn to the story. And celebrities and other public figures promoted the video through social-media sites such as Facebook and Twitter.  Video features toddler son of one of the filmmakers to narrate some of the story to make it more relatable to the younger demographic.

 Mere Exposure: We come to like persons or things simply as a result of seeing them often  Group Cohesiveness: Refers to the degree to which members of a group are attracted to each other and how much each values their membership in this group

 Can anybody name who this is? and why she is famous?

 The five days Invisible Children's video took to reach 80 million views is a full day less than it took the 2009 video of Susan Boyle singing "I Dreamed a Dream" on the show "Britain's Got Talent" to reach 70 million, according to Visible Measures. That video ranks among the most- watched viral videos of all time, with 480 million views. Susan BoyleBoyle

Some Numbers  “Twitter users mentioned "Kony" more than three million times from Monday until Friday afternoon, according to social media analytics firm PeopleBrowsr.”  “By Friday afternoon, Invisible Children had more than 380,000 Twitter followers and more than 2.5 million Facebook fans.”  “The video's serious subject matter sets it apart from many viral Web videos.”

Thank you!  Any questions?

References:  G5Sqc G5Sqc  AnWyk AnWyk  htm l?grcc=3dfd13619a78924b65a0aa136f Z10&mod=WSJ_hpp_sections_tech htm l?grcc=3dfd13619a78924b65a0aa136f Z10&mod=WSJ_hpp_sections_tech