©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential.

©2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Confidential. Key Opinion Leader for Healthcare Leandro Guerra Analytics Manager | Serasa Experian

©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. Key opinion leaders – The project New Product Direct Marketing Social Influence Regional Influence Network Influence What is the impact of an opinion former in his social environment? What can the pharmaceutical industry do with this information? 3

©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 4 Data capture model: CPF/CNPJ Data Membership Workplace Academic data Professional data Hospital data Internet (Robots) 254,000 health institutions Complex network of relationships Key opinion leaders – How do we do?

©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 5 What is a relationship? Keywords citation together with Dr. Johnes Dr. Johnes Scientific Research They work in the same hospital They have the same specialization Relationship Notoriety Keyword Search GEOGRAPHIC INFLUENCE NOTORIETY RELATIONSHIPS PROFESSIONAL WORKPLACE KOL

©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 6 Tools and main techniques NOTORIETY NOTORIETY INDEX:  Weight 1 * Profession notoriety  Weight 2 * Academic notoriety  Weight 3 * Books and scientific researches  Weight 4 * Academic relevance  Weight 5 * Experience time since graduated RELATIONSHIP INDEX:  Weight 1 * Companies ownership  Weight 2 * Workplace relationship  Weight 3 * Speciality relationship  Weight 4 * Regional relationship  Weight 5 * Partnership in academic production RELATIONSHIP NOTORIETY RELATIONSHIP INFLUENCE  Weight 1 * iNotoriety  Weight 2 * iRelationship Store and analyse textual data Development of relationship, notoriety and influence models Tools to develop relationship metrics and complex networks Storage and management of processed data

©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 7 Completed projects + pipeline We have sold 7 projects, summarizing a revenue of US$ 150,000 DiabetesPainDiabetes Vitamins and Life Quality Diabetes and Cancer Pain Completed Pipeline The goal of this solution to FY15 is to achieve US$ 200,000 Mapped opportunities in FY15 sum US$ 400,000

©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 8 Potential markets Market Billion US$ % Companies Animal food5,04149% Agriculture pesticides21,81365% Publisher houses1,63110% Universities5,0550% Medical laboratories23,80166% Vet medicine laboratories3,20058% Seeds production laboratories2,80664% Customer needs to develop KOL in other countries

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©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. Leandro Guerra Analytics Manager Serasa Experian t: m: