brandon, joey, shane 

people

social media

people social psychology social media

influence people social psychology social media

influence people social psychology social media persuasion

influence people social psychology social media persuasion change

(n.) marketing with people, to influence others for behavior change

Arrow Process Why use graphics from PowerPointing.com? Print Radio Marketers Consumers Traditional Marketing Model It took radio 38 years to reach 50 million listeners (Socialnomics). Only 18% of traditional TV campaigns generate a positive ROI (Socialnomics). Ad revenues for print declined 28.6% in 2009 (PwC). TV Marketers would send a message through limited media outlets Consumers choose to buy or not buy the product

Arrow Process Sway Develop a strategy that can be targeted to the creators, engaged, mavens Provide the tools that allow for your message to spread and influence Behavior change Target opinion leaders both on and offline Some techniques are more powerful than others in swaying The Follower Effect  Marketers Social Sway Marketing Model Tools Capture opinion leaders and build a relationship Guerilla Social Media Opinion Leadership

Arrow Process Sway Develop a strategy that can be targeted to the creators, engaged, mavens Target opinion leaders both on and offline The Follower Effect  Marketers Social Sway Marketing Model Tools Guerilla Social Media Opinion Leadership

Arrow Process Sway Develop a strategy that can be targeted to the creators, engaged, mavens Target opinion leaders both on and offline The Follower Effect  Marketers Social Sway Marketing Model Tools Capture opinion leaders and build a relationship Guerilla Social Media Opinion Leadership

Arrow Process Why use graphics from PowerPointing.com? Opinion Leader (Katz)  Opinion leaders are individuals who obtain more media coverage than others and are especially educated on a certain issue.  1) the personification of his/her values ( who one is)  2) his/her competence (what one knows)  3) his/her location (who one knows) Guerilla Opinion Leadership

Arrow Process Why use graphics from PowerPointing.com? Redefine Opinion Leader  Opinion leaders are individuals who obtain more media coverage than others and are especially educated on a certain issue.  1) the personification of his/her values ( who one is)  2) his/her competence (what one knows)  3) his/her location (who one knows) Guerilla Opinion Leadership

Arrow Process Sway Develop a strategy that can be targeted to the creators, engaged, mavens Provide the tools that allow for your message to spread and influence Target opinion leaders both on and offline The Follower Effect  Marketers Social Sway Marketing Model Tools Capture opinion leaders and build a relationship Guerilla Social Media Opinion Leadership

Arrow Process Why use graphics from PowerPointing.com? Social Media  Facebook  Twitter  Engagement  Measuring marketing metrics  Google Voice Social media tools Tools

Arrow Process Sway Develop a strategy that can be targeted to the creators, engaged, mavens Provide the tools that allow for your message to spread and influence Target opinion leaders both on and offline Some techniques are more powerful than others in swaying The Follower Effect  Marketers Social Sway Marketing Model Tools Capture opinion leaders and build a relationship Guerilla Social Media Opinion Leadership

Arrow Process Why use graphics from PowerPointing.com?  Cialdini’s Six Principles of Influence (2008)  Reciprocity  Commitment and Consistency  Social Proof  Scarcity  Liking  Authority  Information Cascade Sway Techniques Sway

Arrow Process Why use graphics from PowerPointing.com?  “Operators are waiting, please call now.” Social Proof  “If operators are busy, please call again.”  Professor Reilly: It’s high school, all my friends are doing it, why can’t I?  Mom: If everyone jumped off a bridge, would you?  How can we apply social proof? Sway

Arrow Process Why use graphics from PowerPointing.com? Case Studies  Thederekjohnson.com  Facebook “Microtrends” advertisement  (206) a CEO’s cell #

Arrow Process Sway Develop a strategy that can be targeted to the creators, engaged, mavens Provide the tools that allow for your message to spread and influence Behavior change Target opinion leaders both on and offline Some techniques are more powerful than others in swaying The Follower Effect  Marketers Social Sway Marketing Model Tools Capture opinion leaders and build a relationship Guerilla Social Media Opinion Leadership

Arrow Process Why use graphics from PowerPointing.com? Creating Behavior Change The Follower Effect  Activator BehaviorConsequences

Arrow Process Why use graphics from PowerPointing.com? Mish The Follower Effect  Activator BehaviorConsequences How can we create The Follower Effect?

Arrow Process Why use graphics from PowerPointing.com?  Will social sway work for you?  Can you do it?  Is it worth it? Closing

Social Sway Marketing