Lesson 11.7 – Press Kits Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.7 SEM Communications Press kits are important as they provide much information regarding an organization or event to media in a variety of ways Press kits are also referred to as media kits Press Kit: A package of information distributed to the media to assist them in reporting Press Kits Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.7 SEM Communications Press kits include a variety of informative pieces Press Kits  Athlete, entertainer, organization or event background  Fact sheets  Biographies Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.7 SEM Communications Press kits include a variety of informative pieces Press Kits  Photographs  Contact Information  Statistical information  Current press releases  Related press clippings Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.7 SEM Communications Press kits include a variety of informative pieces Press Kits  Historical chronologies  Organizational newsletters  Contact information  Testimonials from key personnel  Recommendations for features Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.7 SEM Communications Electronic Press Kits are Gaining Popularity Press Kits  Ease of distribution  Distribution to more outlets  Allows for incorporation of audio, video and multimedia presentation materials Copyright © 2014 by Sports Career Consulting, LLC

Blank Slide Available for Teacher Edits LESSON 11.7 SEM Communications Copyright © 2014 by Sports Career Consulting, LLC

Sports & Entertainment Communications LESSON 11.7 REVIEW (ANSWERS) 1) Recognize the types of information typically included in press kits Press kits could include athlete, entertainer, organization or event background information, fact sheets, bios, photographs, stats, contact information, relevant press releases, newsletters, testimonials or recommendations for feature stories. Copyright © 2014 by Sports Career Consulting, LLC