Digital- trans- & crossmedia Storytelling. Storytelling Telling a story (narrative) – is a very old tradition Digital storytelling is about combining.

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Presentation transcript:

Digital- trans- & crossmedia Storytelling

Storytelling Telling a story (narrative) – is a very old tradition Digital storytelling is about combining text, images, sound, video and with other digital content Important is authenticity Digital Storytelling: Theorie

De ontstaansgeschiedenis van Lego,

Be Moved door Sony Campagne Aubade lingerie

Crossmedia

Transmedia

Fragmented story If the story is covered on different social media platforms… the story is fragmented There is no real beginning or ending So use same tone of voice, images, house style… Think about the story you want to tell Digital Storytelling: Theorie

Schorem Haarsnijder en Barbier All touch points of Schorem are consistent. Online (website) and offline (shop) you feel the atmosphere of the 50’swebsite story, told consistent way Schorem is a story, told in a consistent way Website: Facebook: Twitter: twitter.com/Schorembarbiertwitter.com/Schorembarbier Deel 1 – Wat is visuele litteratuur Digital Storytelling: Theorie

Storytelling: strategy and tactics With storytelling you show the identity of your brand/compagny/organisation This identity is connected with the strategic direction you want to go The content marketingmix (which content on which platform or channel) is the tactical part Trans- & crossmedia Storytelling

Instagram/Vine storytelling Tell a visual story with photos Use unique hashtags or brand-urls brand-storytelling-date brand-storytelling-date Source: examples/brands-success-examples-instagram/ examples/brands-success-examples-instagram/ Go for interactivity with the target group Sharing photos, contest … More info: business-tips/ business-tips/ Trans- & crossmedia Storytelling

Pinterest storytelling By the choice of images, the name of boards, Combining with real events Think in themes Integrate a quiz ‘Pin It To Win It’ contests Trans- & crossmedia Storytelling

Storify Deel 1 – Wat is visuele litteratuur Cut, paste and link with Storify ( Aggregate information and tell a story using sociale media sources Tutorial: 5 Steps for Storytelling with Storify

Ad Interaction with augmented reality

Augmented reality with Layar Layar ( Example: Trans- & crossmedia Storytelling

Framing Framing tells a story from a certain perspective It is done by the point of view of tehe camera, the tone of voice… It gives an extra dimention to your story Digital Storytelling: Theorie

Original Story

Adapted Story

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