Budapest – Pearl of the Danube Budapest as an enchanting citybreak destination

Budapest facts & figures Area: 525 square kilometres Population: Time zone: Central European time (GMT+1 )

How to get to Budapest from Madrid? Direct connection from Madrid to Budapest by Malév Airlines 14 flights/week by AirEuropa 2 flights/week by WizzAir 4 flights/week

Tourist arrivals and overnights in Budapest (2008) 2008 Tourists overnights Average stay 2,4

74,4% of revenue on behalf of foreign tourists belongs to the city of Budapest in Hungary!

Importance and influence of tourism in Budapest every 8. working place 8-8,5 % of GDP tourism tax revenue industrial tax revenue

Capacity of hotels in Budapest (2000/2008) hotelsroomsbeds ***** **** *** ∑:

International hotelchains in Budapest Accor Hotels Novotel Marriott Kempinski Le Meridien Corinthia Hilton Intercontinental Four Seasons Holiday Inn Best Western Ramada NH Hotels K&K Sofitel Boscolo

Arrivals Germany United Kingdom USA Spain Scandinavian countries Italy Romania France Japan Austria TOP10 destinations 2008

Spain 4th most important country Tourist arrivals in 2008: –Tourist arrivals in 2002: Tourist overnights in 2008: –Tourist overnights in 2002:

World heritage

Architectural variety

Budapest unique Largest Parliament of Europe Largest functioning synagogue of the world Europe’s first underground railway

City of the baths 118 thermalsprings, 12 spas

Cultural life/ entertainment Various cultural programs Classical music/light music Night life

Gastronomy/coffee-houses Traditional Hungarian cuisine International cuisine Famous Hungarian wine-culture Wide supply of traditional coffee-houses

Touristical promotion of Budapest Tourism Office of Budapest Budapest Card Free publications, citymaps PR, BudapeStudy 5 tourist information offices in the city

Co-operations HNTO (Hungarian National Tourist Office) Co-operations with companies of the Municipality (Budapest Spas., Public Transportation Ltd.…) Cultural institutions, museums Representatives abroad Embassies in Budapest…

Main marketingactivities in 2009 Spain (campaign) China (Hungarian weeks in Beijing) Japan (Hungarian week in Tokyo)

Publications in 2009 Budapest Guide (freeBudapest Guide (free, 17 languages, ex.) City Map (free tourist mapCity Map (free tourist map, 3 languages, ex.) Well-informed in BudapestWell-informed in Budapest (free, 5 languages, ex.) Cultural Guide (freeCultural Guide (free, 2 languages, ex.) Tourism in Budapest (free publication for tradeTourism in Budapest (free publication for trade, 5000 ex, 2 languages)

Exhibitions in 2009  Utrecht - Vakantiebeurs  Vienna - Ferien  Stuttgart – CMT  Madrid – FITUR  Munich - CBR  Milan - BIT  Berlin – ITB  Moscow – MITT  Gothenburg – TUR  Beijing - COTTM  London – WTM  Budapest – Utazás

Website – Official touristical website of Budapest 2,4 million visitors yearly 1,1 million downloads monthly Hotel-booking Eventscalendar Trade pages

Budapest Card 48 hours / 72 hours Free public transport Museums, sights Sightseeing tours Restaurants Programs, events

BudapeStudy, PR, BTH News

Tourinform offices Airport -Ferihegy 1 Airport - Ferihegy 2A and 2B Downtown – Sütő street Liszt Ferenc square – near Oktogon

Christmas market  one of the best christmas markets in the world (by Travel&leisure magazine, Sunday Times)  more than150 cultural programs  visitors

Thank you for your attention! László Fekete managing director