Workplace, Portal and Collaboration Software © 2006 IBM Corporation IBM ® Workplace Web Content Management ™ Version 6.0 Web Publishing Without Pain

IBM Software Group © 2003 IBM Corporation 2 Why do you need web content management? For your e-Business Goals! Internet Goals Broader market reach Improve customer support Faster time to market Reduce cost of doing business Customer retention/Satisfaction Enhance company image Intranet Goals Broader corporate reach Employee Self Service Application Integration Corporate Policy Adherence Greater employee satisfaction Faster time to market Reduce cost of doing business Extranet Goals Self-service Applications Personalized support of Business Partners Timely accurate product information Partner/Supplier Satisfaction Partner/Supplier Retention Ease of doing business

IBM Software Group © 2003 IBM Corporation 3 Why do you need web content management?  Information Management is critical –In the next 2 years more original content will be created than in all of prior human history!  Organizations need the right information to get to the right people at the right time  IT resources are stretched too thin! –Homegrown software is costly to maintain –Some have multiple web content management systems to manage  Web content authors experience frustrating Webmaster bottlenecks and publishing delays!

IBM Software Group © 2003 IBM Corporation 4 Challenge #1Challenge #2Challenge #3 Keep your site currentContent ChaosBringing visitors back Why is it a challenge?  Only a small group of technical people can change the web site  Cross-functional effort  Time consuming Why is it a challenge?  Where did that come from?  Who owns it? How old is it? Is it still current?  Are we still selling that?  Why 1999 events still listed? Why is it a Challenge?  Low attention span  Lots of competition  Easy to leave – one click and they’re gone Costs of Outdated Pages  Lost customer confidence  Tarnished image  Lower traffic  Lost opportunities  Legal Exposure Cost of Chaos  The “hassle” of keeping the site current results in neglect  Site usage declines  Content re-creation  Employee frustration Costs of Losing Customers  If they run into problems, most will never come back  It costs 6x more to sell to a new customer than to an existing one What Web site challenges do you have?

IBM Software Group © 2003 IBM Corporation 5 What is IBM Workplace Web Content Management?  Helps customers easily manage Web content –Rapidly develop sites through reusable out-of-the-box components, which helps improve TCO and speed ROI –Keep intranet, extranet, Internet websites and portals up-to- date, accurate and in control –Able to leverage existing enterprise content repositories  Helps improve productivity & relevance –Easy-to-use interface enables non-technical users to manage Web life cycles, removing IT and Webmaster bottlenecks –Automated workflow ensures accuracy of content –Performance enhancing caching –Dynamic personalized delivery of content by user role and preferences “Allows the right information to get to the right people at the right time, so portals & websites are efficient and effective.” “We dramatically cut the cost of our Web site and made it easier for customers to get new information with a simple, user-friendly environment.” Jorge Sosa – HSBC Mexico

IBM Software Group © 2003 IBM Corporation 6 What are the key capabilities of the product? End-to-End Web Content Management

IBM Software Group © 2003 IBM Corporation 7 WebSphere ® Portal and Web Content Management  Business Value –The analysts agree “Portals and Web Content Management go hand-in-hand” –ROI of Integrated Workplace Web Content Management and WebSphere Portal: Integration with WebSphere Portal helps lower project costs and go live faster  Background –Workplace Web Content Management is jointly developed and tightly integrates with WebSphere Portal –Every Portal Enable/Extend customer has a limited entitlement for Workplace Web Content Management Effectively a built-in evaluation and discount The Entitlement:  1 Workplace Web Content Management CPU for every 6 WebSphere Portal CPUs  Must publish to WebSphere Portal only

IBM Software Group © 2003 IBM Corporation 8 Workplace Web Content Management V6.0 With this new release:  IBM leads the industry with the most tightly integrated portal and Web content management solution on the market today.  Advanced, rules-based personalization capabilities allow targeted information to be dynamically delivered to your employees, customers, suppliers and partners via the WebSphere Portal environment  Enhanced authoring and administration capabilities allow web content to be created and delivered more effectively via your WebSphere Portal environment

IBM Software Group © 2003 IBM Corporation 9 Workplace Web Content Management Key Functions End-to-End Content Management New in V6.0!  Customizable User Interface  New views  Welcome page  Inline authoring  New search  Rich text editor enhancements  Deeper WebSphere Portal Integration  Single administration UI  WebSphere clustering support  Improved Site scalability  Advanced personalization  Improved site searching experience  Accessibility  CSS support  Simplified management of large and/or multiple sites with libraries  Enhanced control of content and asset deployment  Protection against Broken Links  Simplified cache and logging  See where content and other assets are being used

IBM Software Group © 2003 IBM Corporation 10 Easily deploy Content with Workplace Web Content Manager Version 6.0  Welcome page provides an entry point for users  Inline Editing for infrequent users  New views allow users to find their content easily  Full text and parametric search in views and across entire repository  Libraries allow access to parts of a site e.g. just marketing content  User interface can be customized easily to provide tailored experience

IBM Software Group © 2003 IBM Corporation 11 More key enhancements in Workplace Web Content Management version 6.0  Improved Site Scalability –Libraries allow delegation of control for specific parts of a site, as well as simplifying the sharing of assets across multiple sites, making it easier to keep large, dispersed websites up-to-date –WebSphere Clustering Support ensures server demand server is distributed more effectively and reduces administration efforts  Greater “Look and Feel” Flexibility for sophisticated websites –Enhanced Cascading Style Sheets (CSS) support enables designers to not only define the overall look & feel of the site, but also to specify available styles for different site areas, templates, user profiles, and content types for authors to use  Protection against broken links – New Link Management enhancements ensure all internally referenced website links will be up to date (e.g. "live" and not "broken") and provide a library view to manage external links  Simplified Administration –Integrated administration within Portal – no need to learn a different UI or administer from different location –WebSphere clustering support: Administration of multiple WCM servers as one –Simplified cache and logging

IBM Software Group © 2003 IBM Corporation 12 How does Workplace Web Content Management add value? HSBC Mexico - Mexico’s largest bank Accurate, timely information for their customers Empowered 80 users to create their own content Reduced Core Tech Staff from 8 to 2 Reduced publishing time from 10 days to 20 minutes Stuttgart Tramworks - Mass-transit for the city of Stuttgart, Germany Reuse of existing IT infrastructure Common Corporate Identity achieved for 1,700 employees city-wide Paper based communication reduced by over 80%

IBM Software Group © 2003 IBM Corporation 13 How does Workplace Web Content Management add value? Minter Ellison - Australian Law Firm Needed an accurate web and intranet presence Content publishing reduced from days to minutes Savings of up to one person-year! Subject matter experts control their content Knowledge management dramatically improved Alcan Inc - USA Metals Production Needed to Launch new Corporate Image after merger Website Content creators independent of IT Dept Timely information for customers and shareholders

IBM Software Group © 2003 IBM Corporation 14 Efficiently and securely store, manage and deliver enormous amounts of key health information to the public Challenge Web content management platform that delivers collaborative tools and enables both technical (Web masters) and non-technical (content creators), to modify and update content on the Web Site Solution Reduced time to publish – from weeks and months to hours and days - for accurate, up-to-date information Efficient regulatory compliance and reporting Value Health Canada

IBM Software Group © 2003 IBM Corporation 15 Summary: Workplace Web Content Management  Helps increase productivity of authors and business users –Non-technical users can create/manage content –Automates the process, eliminates the manual processes and bottlenecks –Incorporates workflow processing...take content review/approval out of  Easy to create / maintain dynamic web site(s) –Delivers personalized content –Embraces standard document management principles –Helps increase speed and efficiency of site and content deployment  Platform for high-value e-business applications –Scales from pilot to enterprise –Uses and integrates with current business infrastructure –Simplifies ongoing site maintenance

IBM Software Group © 2003 IBM Corporation 16 BACKUP Additional Detail on WWCM V6.0 Features

IBM Software Group © 2003 IBM Corporation 17 Enhancements - Templating  Template creator can define how the form will appear to the user  Template creator can decide to hide fields from the content creator  Template creator can define the properties of each field with simple validation and field size  Viewers will be able to see the field but not edit it. Editors will be able to view the field and edit it when the form is in edit mode  Help text can be defined for each field that will be shown above the field in the form

IBM Software Group © 2003 IBM Corporation 18 New feature - Inline editing  Rather than take author to standard UI, the portlet simply changes mode to allow editing of content within the same portal page  Users able to perform authoring actions against the content –Edit content being viewed –URL sent to approvers for review of draft content  Content editing actions display the authoring user interface inside the rendering portlet

IBM Software Group © 2003 IBM Corporation 19 New feature – Search  Searching a folder or a view –Authors browse through folders and views to find objects they want to view or edit –Results are displayed in a table that allows the results to be sorted –Multiple searches can be shown at the same time  Advanced search –Searches across the entire repository/library by default –Allows search filtering by common attributes, template used, workflow etc