Headlight: ICT Project Lesson 1: Logos.

Aims:  To introduce the Headlight ICT project.  To understand what makes a good logo.  Be able to design your own company logo using a design software package.

Headlight ICT Project:  Your challenge is that you are going to pitch to the VW Group your idea for a new special edition model/concept vehicle for one of their ranges (this could be for Porsche, Audi, VW, Seat Skoda, Bugatti, Bentley, Ducati, Scania or Lamborghini).  Research who you would sell this vehicle to e.g. your target market, create surveys and produce charts and graphs to show your findings visually.  Create a 3D design for your vehicle using a 3D design package and then either create and edit an advert for it using flip-up cameras or create an app for it.  Finally you will present your whole pitch to the VW group in the way of a high end PowerPoint or Prezi at the end of the project.

Headlight ICT Project:  The Key Skills that will be developed throughout this project are:  Communication.  Decision Making.  Innovation.  Evaluation.  Team Work.  Personal Effectiveness.  Problem Solving.  Independent Learning.

Time to pick your company teams: Click and input class list to generate a random fruit machine name/team picker:

Your company believes in the Team Mentality: Level 3  I can work as part of a team.  I know that we are all responsible for the work. Level 5  I let people know if they are failing the team in a constructive way.  I can negotiate.  I encourage people to take responsibility for their part of the work.  I am open minded about other people’s suggestions. Level 7  I play a lead role in the team.  I motivate team members so they will join in.  I let people know when they are doing well.  I encourage the team to keep going if things seem to be going wrong.

In your groups you have 5 minutes to come up with your company name: It needs to be:  Relevant to the VW Group.  Catchy.  Memorable.

Top 10 Work Skills…which ones do you have? What do you think are The Top 10 skills are that employers are looking for in new employees? 1). VERBAL COMMUNICATION: Able to express your ideas clearly and confidently in speech. 2). TEAMWORK - Work confidently within a group. 3). COMMERCIAL AWARENESS: Understand the commercial realities affecting the organisation. 4). ANALYSING & INVESTIGATING: Gather information systematically to establish facts and principles, plus the ability to problem solve. 5). INITIATIVE/SELF MOTIVATION: Able to act on initiative, identify opportunities & proactive in putting forward ideas & solutions.

Top 10 Work Skills…which ones do you have? 6). DRIVE: Determination to get things done. Make things happen & constantly looking for better ways of doing things. 7). WRITTEN COMMUNICATION: Able to express yourself clearly in writing. 8). PLANNING & ORGANISING: Able to plan activities & carry them through effectively. 9). FLEXIBILITY: Adapt successfully to changing situations & environments. 10). TIME MANAGEMENT: Manage time effectively, prioritising tasks and able to work to deadlines. Use these to help decide your job titles….

In your group assign people their job titles:  You have 5 minutes discuss each person’s skills around the table, and decide which person in the group would be most suited to be:  Chief Executive Officer - responsible for ensuring every team member is on task and meeting deadlines.  Managing Director – responsible to the Group Leader, and is in charge if the Group leader is away.  Head of Design – responsible for all things creative.  Technical Support – responsible for any ICT problems the team members have.  Head of Communications – responsible for making sure information is communicated and presented well.  Optional: Present to the class a short speech on who is in your team, what team skills you collectively have, who will lead your group and why?

What is a Logo?  A logo is a specific symbol chosen to represent a company.  It can be a drawing, illustration, symbol, abbreviation, lettering style, or word.  Today we are going to set you a task to use and explore a 3D design package e.g. Google Sketch up to create a logo.  Later in the project I will give you more help on how to use the software and in greater detail to design your car, but for now I want you to do more independent learning and exploration to design your Team’s Logo after watching a quick video clip.

In a moment we will design your company’s Logo…but first guess the logos:

Logos of the VW Group & The IMI:

Logos have 5 important design elements: 1.Describable. 2.Memorable. 3.Effective without colour. 4.Scalable i.e. work when just 2cm in size. 5.Relevant to the industry in question.

Different Types of Logos:  Wordmark logo – mainly uses text and typeface to create its message, though other elements might be included e.g. Google.  Lettermark logo – similar to a wordmark but consists of initials or abbreviations e.g. like the one used by BBC.  Brandmark logo – a graphic symbol usually simple but powerful, that comes to represent the company in an abstract way e.g. Nike, Apple.  A combination mark logo – (also called an iconic logotype) combines a wordmark with a brandmark, communicating both a company’s identity and its purpose e.g. Audi.

Design your own Logo..make sure its:  Individually, quickly roughly sketch up using a pencil and paper a design for your logo for your company.  State what type of logo it is.  Explain why you have designed your logo in this way.  You have 3 minutes : select a soundtrackhttp://

Design your company Logo:  As a company look at everyone’s designs and choose which one you like best or incorporate bits of some of them and create your company’s logo.  State what type of logo it is.  Explain why you have designed your logo in this way.

Success Criteria…Is your company’s logo: DescribableScalableRelevantMemorable A Good Logo Effective without colour

Now use a software package to create your logo:  Take your rough hand drawn sketch and create your company’s logo using:  Google Sketch-up, Paint or another package.  Extension exercise come up with a strap line under it... Video clips on how to create a Logo: short clip long clip

Is your company’s logo: DescribableScalableRelevantMemorable A Good Logo Effective without colour

Make improvements: GGB Now work in your company’s to improve your logos using your assessment sheets please: What is G ood? What is G reat? What could be B etter?

Pick your winning logo from your company’s employees who have all had a go at creating it on a 3D design package…

Aims:  To introduce the Headlight ICT project.  To understand what makes a good logo.  Be able to design your own company logo using a design software package.

 For your homework research questionnaires.  What type of questionnaire would be good to discover your vehicles target market, which means who you want to sell to?  Register with a free questionnaire maker e.g. Quick Surveys or Survey Monkey and start to draft a questionnaire.    Use your college/school address and WRITE DOWN YOUR LOGIN, IN YOUR DIARY FOR USE AT SCHOOL/COLLEGE!