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Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

1. Infrastructure Issues (incorrect SPF records, modification to your server without updating, etc.) 2. Sender Reputation 3. Content (Spam Filtering) Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

The type of messages being sent Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Your subject line The body copy of the End user feedback over time "From" addresses

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Type of Message Being Sent: Updates and transactional s are less likely to wind up in the spam folder than marketing messages or newsletters.

Subject Line: Take a look in your spam folders and scan the subject lines. Consider avoiding patterns that you see there. Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Body Copy: Your message is compared to millions of messages the ISP receives. If your messages have patterns similar to OTHER types of messages that the ISPs have determined are "spam", then your message may be blocked as well. Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com For instance, if you use Gmail, take a look in the spam folder…You may find “reasons” such as: “It contains content that’s typically used in spam messages.” or “It’s similar to messages that were detected by our spam filters.”

Body Copy: Domains WITHIN your messages could be causing issues as well. - URLs in Content - Destination URLs (if you’re using tracking links) - URLs in Message Headers - URLs in Unsubscribe links - Etc. Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Body Copy: Don’t forget to check your HTML code ;-) Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

User Feedback Over Time: This can either be specific to your messages or feedback for all messages received at the ISP Are they sending similar messages to the spam folder? Are they marking similar messages in the spam folder as “not spam”? Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com From Addresses: From domains AS WELL AS specific addresses at those domains.

FOR MORE ON Why your is Going to Spam, visit tips/why-is-my- -going-to-spam Download this information in: : Infographic | PDF Guide Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com