Newspaper Media Today: Moving Forward Caroline Little President & CEO

Newspaper Print Audience Is Very Large  79 million read on average weekday  94 million read on average Sunday  137 million in the past week  Past week net reach for print:  46% for year olds  60% for college grads  62% for HHI $100K+ Including digital platforms, it reaches 161 million adults! Source: Scarborough Research, Release 2, 2013, USA+

Audience Spreading Across Platforms Base = U.S. adults who read a newspaper in print, visited a newspaper website or read a newspaper on a mobile device Source: Scarborough USA+, Release 2, 2013

More Platforms = Larger Audience Source: comScore

Newspaper Digital: Extensive Reach  72% of the 18 – 34 age group 68% use mobile 36% are mobile exclusive  77% of females 18 – 34 62% use mobile 39% are mobile exclusive Source: comScore

More Than One-Fourth of Digital Audience is Mobile Exclusive Source: comScore

Annual News Revenue: $63 Billion 7 Source: Pew Research Center

Advertising Revenue Across News Sectors 8 Source: Pew Research Center

Shifting Sources of Newspaper Revenue 9

Four Key Takeaways about Newspaper Media  We deliver large audience across print & digital platforms, with mobile usage growing fast  We deliver in key demographic segments of active consumers, including  Our revenues are diversifying rapidly  More than half of all news revenues come from newspaper media

Caroline Little President & CEO Newspaper Media Today: Moving Forward