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Outline 1.About LinkedIn 2.Personal Profile 3.Make Connections 4.Communicate 5.Groups 6.Pages 7.Events 8.Answers 9.Applications 10.Direct Ads
Linked In Help
Linked In Help and User Guides
Why Linked In?
LinkedIn is the Professional Network
110 Million Users 2 Billion People Searches in 2010 Average Age 42 Average Income $109,000
December 2009
Because that’s where you’ll find your customer!
Executives from Every Fortune 500 Company Hiring Solutions Used by 73% of Fortune Million Companies have Pages 11 Million Recent College Graduates
LinkedIn is Viral
Metcalfe’s law
Compare to Facebook
Tweak Our LinkedIn Strategy and Tactics
Discovery # 1 It’s EASY to make FRIENDS on Social Networks!
More Difficult on LinkedIn Beware of Suspension
Discovery # 2 It’s DIFFICULT to SELL real estate on social networks
Discovery # 3 It’s IMPOSSIBLE to MANAGE thousands of relationships on social networks
Easier on LinkedIn 50 people at a Time Export Contact List
My Social Media Strategy 1.Make as many friends online as possible 2.Don’t even try to sell or build real relationships on social networks****** 3.Build my close relationships outside of the social networks
Social Media Marketing Funnel
Conversion, Conversion, Conversion Convert Visitors into Contacts and then Clients
Process Find Prospects Convert Prospects into Friends Convert Friends into Group Members Convert Group Members into Contacts Convert Contacts into Clients
LinkedIn Short Cut
Export Contacts
Different Accounts
2 – Your Personal Profile
Create Your Personal Profile 1.Picture Equals Brand 2.Information is Key 3.Get Vanity URL Privacy Settings – everyone 5.Detailed Profile 6.SEO 7.Website Secret
Professional Picture
Information is Key
Profile Search Keyword Rich Change Regularly Instant Results
5 Key Sections 1.Your Name 2.Header 3.Current Position 4.Summary 5.Experience
Headline
Overview
Summary
Education
Experience
Account Name
Skills and Specialties
Denver Real Estate Search
Account Name
Experience
Recommendations
Create a Vanity URL
Public Profile URL
Adjust Your Settings
Activity Feed
Public Profile
Websites
Recommendations
Internal SEO
Profile Search
External SEO
William Watson on Google
Ross Hair on Google
3 - Make Connections
Connections are the Building Blocks of Your Network
Invite Your existing Contacts
Invite Outside of LinkedIn
Invite to Connect
Import from Desktop
Search and Find New Friends
Use Faceted Search
Shared Connections
Search for Local Groups
Wait for Invitations
The Tipping Point
Post Content and Comments
4 - Communicate Post an Update
Social Tools
Post Constantly and Consistently
What Happens When You Post an Update?
Appears on Home Page
Includes Social Tools
Share
Exercise
Post a Message to up to 50 Connections
Message Inbox
Post to Groups
Syndicate to Groups
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How, What, Why and When to Post
Start a Group
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The Power of Groups Leverage your time and accelerate growth Community facing Open lines of communication Mass once a week Daily Discussion Digest Mass invite by uploading contacts Delegate work
Anatomy of a Group
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4 Prime Pieces of Real Estate Latest Discussion Most Popular Discussion Manager’s Choice Updates
Social Tools
Post Consistently and Constantly
Daily Digest
Group Dashboard
Manage Discussions
Manager’s Choice
Prime Position
Newsfeed
Templates
Share Group
Send an Announcement
Create Sub Groups
1 – Set Up Group
Name and Logo Keyword Rich Denver Colorado Must be Found in Search
Community Facing Town Interest (Golf)
Moderate Membership
Set Group Rules, Templates and Newsfeeds
2 – Seed with Content
Daily Posts Manager’s Choice Newsfeed
3 - Add Group Members
Invite People You Know
Group Invites
Personalize Invite
Invite Connections
Upload a File
Invite Outside of LinkedIn
Invite People You Don’t Know
Search for Local Groups
4 – Delegate
Add Managers and Moderators
Share Group
Invite Connections and Contacts
The Tipping Point
Linked in Group Secret
Use Applications
Applications WordPress Slide Share Twitter Polls Company Buzz Events
WordPress
Blog RSS on Profile
Slide Share
Adds Power Point to Profile
Open Twitter Settings
Company Buzz
Appears on Profile
Polls
Events
Promote Events
Answers
Search by Keyword
Linked In Ads Auction bid Detailed Targeting Analytics