PAD Workshop 20 & 28 February 2012 Top tips for improving your website Christopher Eddie Public Affairs Directorate 14 September 2010 Page 1.

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Presentation transcript:

PAD Workshop 20 & 28 February 2012 Top tips for improving your website Christopher Eddie Public Affairs Directorate 14 September 2010 Page 1

what will this talk cover? Page 2 NOTE: the spoken part of the presentation is in the notes panel below

how do you judge a website? Page 3

how do you judge a website? Page 4 design structure content structure design

the content Page 5

the page Page 6

look at your destination pages would you read them? Page 7

Page 8

How do you take in information these days? Page 9

Page 10

Page 11

Page 12

Page 13

There is something amazing about this :) Page 14

But there is a flip side :( Page 15

Amazingly, this is changing the internal structure of our brains :O Page 16

we all skim the web Page 17

Page 18

Page 19

Page 20

search Page 21

what do your users want? Page 22 where do they go on your site?

Page 23

what do your users want? Page 24 where do they go on your site? why have they come?

Page 25 the Pareto rule

Page 26

user test Page 27

yikes, that sounds like a lot of work Page 28

images Page 29 no clipartquality & consistency

the big redesign Page 30

the big redesign Page 31

the big redesign Page 32

give your users more Page 33

what social media to use? Page 34

engage your users Page 35

ask for their help Page 36

and once you’ve implemented changes… Page 37

more help - online Page 38 PAD online helpPAD online help – PAD style guidePAD style guide useful e-newsletters Gerry McGovern – UIE tips – UIE archive Gerry McGovern UIE tips UIE archive Social Media cheat sheet

more help - books Page 39 Writing Style - The Elements of Style: Strunk and White Content - Killer Web Content: Gerry McGovern Tasks - The Stranger’s Long Neck: Gerry McGovern Web Usability / User Experience - Don’t Make Me Think: Steve Krug User testing - Rocket Surgery Made Easy: Steve Krug

so, to sum up Page 40 it’s just one step after another buddy up evolution not revolution there’s no destination so enjoy the journey

now go get’em Page 41

thank you Page 42

questions? Page 43

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