Hans-Ulrich Goessl DG Agriculture and rural development Moderator

Aleyda Hernandez European Parliament, Directorate-General for Communication: The EP election campaign 2014

Brussels, 9-10 December PPT

Brussels, 9-10 December

Maria Rosaria Fraticelli Industry, Education, Training & Employment Department, Umbria Region, Italy

MA CHI SEI? COSA VUOI? (WHO ARE YOU? WHAT DO YOU WANT?) I.E. EUROPEAN SOCIAL FUND MADE SIMPLE, ENTERTAINING AND...COOL Maria Rosaria Fraticelli Umbria Region

WHAT IS IT? THE INTERREGIONAL AGREEMENT A CAMPAIGN ON EU, ESF IN GENERAL AND LOCAL ESF CO-FUNDED INTERVENTIONS + A FINAL SHOW WITH GUEST STARS AND PRIZES Brussels, 9-10 December Sardinia Region required to adapt the “Ma chi sei? Cosa vuoi?” Campaign format to its territory and targets: The 1 st Italian interregional agreement on ESF communication was signed THE RESPECTIVE TARGETS UMBRIA REGION high school students students’parents/relatives/teachers citizens in general SARDINIA REGION high school students, their teachers and relatives

Brussels, 9-10 December WEBSITE FACEBOOK AND TWITTER

Brussels, 9-10 December OTHER ADVERTISING AND COMMUNICATION ACTIONS AFTER short videos on the events publication BEFORE DEM (Direct Marketing) press releases to 94 media contacts (national and regional press agencies, newspapers, TV and radio channels) free-lance journalists 2 local TV specials DURING live streaming video transmission

Brussels, 9-10 December LIVE QUIZ quiz winners won study-visit packages to Brussels 3 steps ALL AGAINST ALL THE INDIAN WARS HIGHLANDER: There can be only one! 1 step direct match among 10 teams of students. The students competing being chosen by schools themselves quiz winners won study-visit packages to Brussels for themselves the parent/relative and the teacher accompanying him/her the six-student team with the highest score Another studi-visit package was selected by lot among the citizens attending the show

Brussels, 9-10 December LOOK WHO'S TALKING! ESF in a nutshell: a quick question-and-answer interview with the MA + Major co-funded projects explained by testimonials I.L.S. School of Enterprise IDE-E. (Pilot Project) Master & Back Se-stante Research-bursary Merit/Research Grant Guidance The Research-Grant Scheme Eurodysseé

Brussels, 9-10 December THE SINGERS AND COMIC SCENES Black ‘n’ Black international-root rap band based in Perugia Mr. Entics famous Italian rapper John Peter Sloan prime-time show comic actor. He is also a famous language trainer Ilaria Porceddu nation-wide famous pop singer Giulio Golia comic actor and M.C.

Brussels, 9-10 December WHO ARE YOU? WHAT DO YOU WANT? SCENES Scene 1 - What is your degree? What is your job? A video contest with high-tech prizes Scene 2 - Your job...do you know how to get it? Scene 3 - Do you know what to dress for a job interview? Scene 4 - What is your personal entrepreneurial rate?

Brussels, 9-10 December THE EVALUATION The campaign-and-event participants’ opinion

Brussels, 9-10 December THE EVALUATION The European Commission’s opinion Mr. Nicolàs Gibert- Morin EMPL E3 Head of Unit - Italy, Denmark, Sweden

Brussels, 9-10 December COST BREAK DOWN type of serviceCost Graphic concept and implementation. Set. Printing. Service and hiring of all technical appliances € ,00 two online-test projecting, one test on entrepreneurship inclination, website, fb, and twitter (implementation and managing), hiring of the head hunter included € 4.800,00 Students' EU and ESF training, question list for quiz € 6.500,00 comic actor’s performance money € 3.500,00 style consultant’s performance money € 800,00 # 7 travels to Brussels € 7.900,00 Catering € 2.000,00 Video service € 1.500,00 TOTAL (exclusive of VAT) € ,00

TIMING (technical actions only) the earlier, the better (1 year- 6 months before the show) 1.Definition of the target of the audience 2.Fixing the date of the show 3.Fixing the place for the show 4.Europe Direct involvement (definition of the programme and schedule for schools) 5.Definition of the list of questions for the quiz 6.Writing the script of the show and the main dialogues, chose images, define the quiz regulation and prizes 7.Choosing the M.C. 8.Inviting co-funded project testimonials 9.Signing the contracts with artists and guests 10.Planning of the dedicated website 11.Signing contracts with the suppliers for Design, Moving images, Video Makers, Technical appliances Brussels, 9-10 December

one month before the show Training of the students Invitations of parents and relatives Publishing of the website Recall all persons involved in the making of the show 3 weeks before the show Online-pre registration opening Ask the press office to issue a first press release on the campaign (and the show) with the indication of website for online-preregistration (only in case the event is open to general public) Open Fb and twitter accounts 3 days before the show Closing on-line pre-registration and preparing the lists of participants Technical briefing with the stage-director and staff personnel TIMING (technical actions only) Brussels, 9-10 December

2 days before the show Rehearsals for stage entries and intervention timing 1 day before the show Dress rehearsals (final rehearsals) with mic, light, sound check The same day of the show general meeting (M.C./host and technicians). TIMING (technical actions only) Brussels, 9-10 December

CONCLUSIONS The best way to learn is having fun. People: showed increased knowledge and interest towards ESF topics gave many suggestions on what they wanted to know the next time Value for money: the originality of the campaign generated sensation and spontaneuos publicity Flexibility: you can decide how complex the final event can be according to the available financial and –above all- human resources It is important not to make the show...just a show It is impossible to look back: people want more initiatives like this! Brussels, 9-10 December

Thank you for your attention Maria Rosaria Fraticelli Brussels, 9-10 December

PPT

Brussels, 9-10 December