C N H | K E Y C L U B | Updated by: Communications & Marketing Committee California-Nevada-Hawaii District | Key Club International August 2013 Presented by: CNH Jennifer Nguyen, Communications & Marketing Chair Jacqueline Tsang, D03N Lt. Governor

Training Topic: Professionalism & Marketing CNH Key Club District | Key Club International CNH | The standing practice of displaying yourself to others in a presentable manner Distinguishing yourself apart from other individuals with polite etiquette, proper language, exceptional behavior, and appropriate attire BEE-ing a District Board Member

Training Topic: Professionalism & Marketing CNH Key Club District | Key Club International CNH | Avoid using slang terms and profanity Be mindful of your word choice Connotation Proper grammar & spelling Take advantage of that red underline below a word! Think before you say (act)! Know your audience you are speaking to Give correct information

Training Topic: Professionalism & Marketing CNH Key Club District | Key Club International CNH | Make yourself presentable to all who you communicate with Social Media Respect those around you Adults / Chaperones / Kiwanians Key Club members BEE on time! Submissions Attendance

Training Topic: Professionalism & Marketing CNH Key Club District | Key Club International CNH | What you wear must comply with specified dress code As leaders, it is expected to dress at the highest level

Training Topic: Professionalism & Marketing CNH Key Club District | Key Club International CNH | Professionalism & Marketing EXAMPLES

Training Topic: Professionalism & Marketing CNH Key Club District | Key Club International CNH | Taking the steps necessary to successfully release information about a certain idea, product, person, etc. Planning Raising Awareness Implementation Spreading the word to help with promotion, production, and advertisement JOIN KEY CLUB TODAY!

Training Topic: Professionalism & Marketing CNH Key Club District | Key Club International CNH | Ideas Brainstorm all ideas that will help create the best event Logistics Take into consideration of all factors that may affect the situation / event Paperwork Event Request Forms Medical Release Forms Code of Conduct Communication

Training Topic: Professionalism & Marketing CNH Key Club District | Key Club International CNH | Communicate effectively Use proper language Take advantage of all mediums Business Mediums – , Google Reflectors, etc. Social Mediums – Tumblr, Instagram, Facebook, etc. Keep your message “to the point” Information is accurate and set BEE professional and creative Make your _____ be known! Idea, product, message, etc.

Training Topic: Professionalism & Marketing CNH Key Club District | Key Club International CNH | Professionalism & Marketing EXAMPLE Preliminary Planning

Training Topic: Professionalism & Marketing CNH Key Club District | Key Club International CNH |

Training Topic: Professionalism & Marketing CNH Key Club District | Key Club International CNH | Flyers & Posters Brochures &Pamphlets Newsletters Videos Social Media School Events Table Displays Word of Mouth Marketing Tools

Training Topic: Professionalism & Marketing CNH Key Club District | Key Club International CNH | Professionalism Job Interview Act as if you were answering questions during an interview! Three Components Proper Language Exceptional Behavior Appropriate Attire Marketing Professional qualities make a lasting impact First Impressions They count! Dress to Impress Brand Protection Company Loyalty

Training Topic: Professionalism & Marketing CNH Key Club District | Key Club International CNH |