Marketing Our film is low budget and therefore marketing will primarily online, as our target audience is 15+ social networks would be the most efficient way to ensure our audience are introduced to the film. There is use of product placement within our trailer where our main characters car is commonly featured therefore similar to “I Robot”. We could also have interviews i magazines like “Empire” and on the magazines that are offered free at the cinema, to provide interactivity with our audience and also to create relatable aspect. Our poster will help to promote our film as it allows us to present them in front of our target audience, it also sums up the narrative of the film with an image and tagline, as a result creating a interest in the target audiences mind that can be reinforced by the trailer. Our trailer is our main promotional product as it allows our target audience a preview/insight and small experience of what the movie is going to be about. Also a trailer can be viewed on multiple platforms. Our USP to grab our target audience attention is that unlike typical dystopia films, our antagonist and main threat of infection isn’t obvious and can only be viewed by a close up of the persons eyes, where a red line is present and blood when going through transformation.

Provides the date in which the film is released. Suggesting the actor is well known and will help to sell the film by his name, allowing fans of the actor to be drawn in. The prop used in the poster is a gun which hints at the fact the main protagonist may be in danger, also suggests there may be some violence in the films, backing up the hybrid genre of thriller. The sunset in the background is linked to the gun representing the idea that when the sun sets the threat is among them. In the title “Legend” is emphasised to state how he becomes a legend through the film, hinting at a “legendary” act he may perform. “The last man on earth is not alone” this suggests multiple meanings; one that even though he is the last man, there is also something presents which is backed up by the antagonist. It also hints that there may be a form of helpers or other survivors. The dog is looking outward suggests that he is on the lookout, hinting at a present threat. He is also not on a lead suggesting that the main character trusts him and sees him as an accomplice rather than a pet As the background is iconic as the Brooklyn bridge, this creates a relatable sense to the audience as it’s more realistic. Its destroyed stating abandonment and destruction.

Main characters who are well known in the film industry, help to promote the film Which is also reinforced by the actors names being eye level. Release date is clear bold and in red so it stands out against the background, the colour red also suggests blood and since the title is Contagion this could mean that there is a virus contaminating the blood. Contagion means the communication of disease from one person or organism to another by close contact, providing the risk for the narrative. All of the actors facial expressions are concerned, creating the fast pace for the film, the image far right also hints at a hybrid medical thriller. Tagline “Nothing spreads like fear” suggesting there’s going to be more of an emphasis on the fear around the disease rather than the disease itself.

Box Office Figures 28 Days Later The weekend box office results from December 27 th 2002 till December 29 th in the UK for 28 Days Later, were Gross 21,781, Distributor Fox. The opening weekend according IMDB on the 3 rd November 2002, was £1,500,079 I Am Legend The opening box office figures for I Am Legend for the UK were £11,009,365, on the 30 th December 2007 As our film is low budget we would intend to use UK Film Council Funding

We chose to use Vertigo Films as our production company, as Vertigo Films often provide a higher budget towards the production of the film. We researched that it has worked with filmmaker Gareth Edwards in his highly successful film “Monsters”, it is also a British film production and distribution company. More recently it distributed “Spike Island”. “The company’s mission is to create and distribute commercially driven independent cinema and since inception it has produced 28 films and distributed a further 35. The Films span a range of genres and audience taste”, we feel this would be the right production company for us as they solely help to produce independent, low budget films similar to ours, we also feel the dystopian genre isn’t something they normally focus on and would enhance their publication and media attention.

IN ASSOCIATION WITH We decided to have two distributors both Vertigo films and Magnet. Magnolia pictures has a genre films label named Magnet, we chose this distributor as they often fund independent films, similar ones being “Monsters” and “The Host” both relatable to ours in the sense they both have an antagonist, whereas ours being the infected and “The Host” being a sea monster.

Unique Selling Point For Contagion i believe the unique selling point to be rather than the infection itself but people’s reaction to a pandemic. The themes of the collapse of social order, personal motives balanced with professional responsibility, and crucially the rules which are enforced in a situation of mass death. For I Am Legend, i felt like the unique selling point is the fact that the remaining survivors have turned into dark seekers, whose facial and figure expressions would be stereotypical elements of an infection rather than the human race evolving and turning into this. this is controversial as usually that’s the product of the infection rather than non infected.

Magazine Covers The grey and foggy background creates an eerie sense, hinting at the genre of the film, it also provides an element of mystery to the film Well established film magazine Bold and in capitals the “legend” is directly on top of the image of Will Smith suggesting his actions will be legendary Other features within the magazine: interviews, reviews, as a way of drawing in audience members who aren’t specifically interested in “I Am Legend” Price and release date in small, to not influence the buyers decision by off putting them on the price The image of Will Smith is central suggesting he is the main character possibly protagonist, he is holding a gun which hints at violence and his facial expression suggests he’s scared/concerned however whatever is concerning him isn’t featured on the page reinforcing the mystery. The use of red connotes danger, which hints at the narrative of the film We will use a similar styles in the sense that our main characters will be in the centre of the page, also the magazine title will be partially covered by the character to hint at greater importance, our title will also be bright against our background Multiple genres are explored within

Magazine Covers Both are were known A-list actors and therefore fans are drawn in through the image Below the film title “inside the ultimate head trip” this suggests the narrative for the film subtly The mast head has been designed specifically to relate to the film, Birds eye view of the buildings Creating a base for fans on the film “Tron” and also film fans in general with a list of 27 “mind-blowing movies ever” this titles also relates to the main film as the whole issue is based upon The well established title “total film” has been changed so it subtly shows hints of the film, the glass shattering suggests gun shots, which sets the genre for this film This tagline hints at the fact the main character in “Salt” is a spy An iconic quote from the James Bond films, suggesting that “Salt” is a controversial action film similar to James bond.

Film Promotion Using Foursquare as a social networking site for mobile devices. Using foursquare will boost the overall attention of the film, it allows the user to “check in” on their mobile, providing information on where they’ve just been, the interaction element allows you to comment on the places they’ve visited like a review. Monster’s used Foursquare as a way of enticing people to their release on December 3 rd, we intend to do the same, as we are interested in also setting up zones within the cinema and potentially in a shopping mall. Foursquare will allow people to “check in” to ours zones creating viral media attention. This will hopefully raise awareness of our film as we are low budget, whilst also providing direct interaction and communication with our audience.

Film Promotion Super 8 had a viral marketing scheme planned way ahead of their release date, an image of a CGI monster from JJ Abrams and Steven Spielberg’s film “Super 8” surfaced around the web posing as a picture a deer hunter took in Louisianna The Amazing Spider-man used viral marketing to allow the audience key bits of information before the film was set to come out, this was done by setting up a website and also sprayed on posters. Creating an interactive platform with the potential audience followed-the-viral