Advantages of Globalization in Supply Chain Networks

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Presentation transcript:

Advantages of Globalization in Supply Chain Networks Opportunities to simultaneously grow revenues and decrease costs: P&G gained significant sales growth ( nearly 33% ) by expanding its Supply Chain to developing countries In 2009 Nokia’s Global Sales increased by nearly 28% only from two largest global markets namely China & India. Apparel and Consumer Electronics are two areas in which globalization offer significant cost reduction opportunities mainly due to the products being small, light weight and of high value which are easy and relatively inexpensive to ship. Companies have exploited large economies of scale by consolidating production of standardized electronic components in low- cost Asian countries, for producing multiple products across the globe. Examples: Foxconn and Flextronics Apparel manufacturers have exploited opportunities available in low-labor cost countries specially China. Examples: Forever Young , retailer of trendy and low-cost apparel in US and Zara in Europe.

Advantages of Globalization in Supply Chain Networks Product Mix flexibility Ability to produce a variety of products within a short period of time Ability to supply a variety of MRO components to different manufacturing plants Example ( Product Mix): Brightstar, a distributor facilitates Postponement in pursuance of Differentiation Strategy in marketing Cell phones. Standardised Cell phone bodies are manufactured in far east and shipped to Bright star warehouse in Miami, where differentiating features and related software are loaded according to customer demands received from South America. .

Advantages of Globalization in Supply Chain Networks Supply Mix flexibility Ability to supply a variety of MRO components to different manufacturing plants Example ( MRO Supply Mix): W W Graingers and Mc Master-Carr are global players in supplies of MRO s. They gain by aggregating procurements of common MRO supplies from a host of reliable suppliers and deliver them to a number of small customers according to their requirements They also provide Product Catalogues on their Website which facilitates search by small customers and aggregate their demands for executing supplies. Exel, a 3 PL provider Operates dedicated fleet for distribution of spare parts for Chryslers & Ford in the same truck for low density markets in Northern Michigan and Mexico. It is a win –win solution for all the three Chryslers, Ford and Exel.

Advantages of Globalization in Supply Chain Networks Volume flexibility Ability to operate profitably at different levels of output Magna Steyr has developed flexible capacity and labor force , which offers to sell cars in Low Volumes. It has produced X3 Model for BMW, G- class Mercedes and Grand Chrokee for Chrysler While the principal auto manufacturers would not have gained economy of scale in producing these low volume requirements, Magna Styre gains economy by serving many such manufacturers.

Opportunities in Globalized Supply Chain Networks Generating Supply Chain Surplus by achieving growth in revenues and reducing costs: Markets Aggregation Capacity Aggregation Inventory Aggregation Transportation Aggregation Warehousing Aggregation Procurement Aggregation Information Aggregation Receivables Aggregation Relationship Aggregation

Risks involved in Globalized Supply Chain Networks Off shoring Manufacturing Capacities and operating Globalized Supply Chain Networks are accompanied by significant additional risks such as : Risks of Natural Disasters, Currency Fluctuations and Heterogeneity of Supply Chain Partners offering dissonance in Performance . Difference between success and failure often ability to incorporate suitable risk mitigation into supply chain design Uncertainty of demand and price emphasizes the need for building flexible production capacity

Percentage of Supply Chains Impacted Risk Factors and their impacts on Global Supply Chain Risk Factors Percentage of Supply Chains Impacted Natural disasters 35 Shortage of skilled resources 24 Geopolitical uncertainty 20 Terrorist infiltration of cargo 13 Volatility of fuel prices 37 Currency fluctuation 29 Port operations/custom delays 23 Customer/consumer preference shifts Performance of supply chain partners 38 Logistics capacity/complexity 33 Forecasting/planning accuracy 30 Supplier planning/communication issues 27 Inflexible supply chain technology 21

Key elements for evaluating total cost due to Off shoring Supplier price Terms Delivery costs Inventory and warehousing Cost of quality Customer duties, value added-taxes, local tax incentives Cost of risk, procurement staff, broker fees, infrastructure, and tooling and mold costs Exchange rate trends and their impact on cost

Impact of Off shoring on Key Performance Dimensions Activity Impacting Performance Impact of Offshoring Order communication Order placement More difficult communication Supply chain visibility Scheduling and expediting Poorer visibility Raw material costs Sourcing of raw material Could go either way depending on raw material sourcing Unit cost Production, quality (production and transportation) Labor/fixed costs decrease; quality may suffer Freight costs Transportation modes and quantity Higher freight costs Taxes and tariffs Border crossing Could go either way Supply lead time Order communication, supplier production scheduling, production time, customs, transportation, receiving Lead time increase results in poorer forecasts and higher inventories

Impact of Off shoring on Key Performance Dimensions Activity Impacting Performance Impact of Offshoring Order communication Order placement More difficult communication Supply chain visibility Scheduling and expediting Poorer visibility Raw material costs Sourcing of raw material Could go either way depending on raw material sourcing Unit cost Production, quality (production and transportation) Labor/fixed costs decrease; quality may suffer Freight costs Transportation modes and quantity Higher freight costs Taxes and tariffs Border crossing Could go either way Supply lead time Order communication, supplier production scheduling, production time, customs, transportation, receiving Lead time increase results in poorer forecasts and higher inventories

Categories of Risks in Global Supply Chains Risks include supply disruption, supply delays, demand fluctuations, price fluctuations, and exchange-rate fluctuations Critical for global supply chains to be aware of the relevant risk factors and build in suitable mitigation strategies

Main Triggers of Risks in Global Supply Chains Category Triggers of the Risk Disruptions Natural disaster, war, terrorism Labor disputes Supplier bankruptcy Delays High capacity utilization at supply source Inflexibility of supply source Poor quality or yield at supply source Systems risk Information infrastructure breakdown System integration or extent of systems being networked Forecast risk Inaccurate forecasts due to long lead times, seasonality, product variety, short life cycles, small customer base Information distortion

Main Triggers of Risks in Global Supply Chains Category Triggers of the Risk Intellectual property risk Vertical integration of supply chain Global outsourcing and markets Procurement risk Exchange-rate risk Price of inputs Fraction purchased from a single source Industry-wide capacity utilization Receivables risk Number of customers Financial strength of customers Inventory risk Rate of product obsolescence Inventory holding cost Product value Demand and supply uncertainty Capacity risk Cost of capacity Capacity flexibility

Risk Management in Global Supply Chains Good network design can play a significant role in mitigating supply chain risk Every mitigation strategy comes at a price and may increase other risks Global supply chains should generally use a combination of rigorously evaluated mitigation strategies along with financial strategies to hedge uncovered risks

Risk Management in Global Supply Chains Risk Mitigation Strategy Tailored Strategies Increase capacity Focus on low-cost, decentralized capacity for predictable demand. Build centralized capacity for unpredictable demand. Increase decentralization as cost of capacity drops. Get redundant suppliers More redundant supply for high-volume products, less redundancy for low-volume products. Centralize redundancy for low-volume products in a few flexible suppliers. Increase responsiveness Favor cost over responsiveness for commodity products. Favor responsiveness over cost for short–life cycle products. Table 6-4

Risk Management in Global Supply Chains Risk Mitigation Strategy Tailored Strategies Increase inventory Decentralize inventory of predictable, lower value products. Centralize inventory of less predictable, higher value products. Increase flexibility Favor cost over flexibility for predictable, high-volume products. Favor flexibility for unpredictable, low-volume products. Centralize flexibility in a few locations if it is expensive. Pool or aggregate demand Increase aggregation as unpredictability grows. Increase source capability Prefer capability over cost for high-value, high-risk products. Favor cost over capability for low-value commodity products. Centralize high capability in flexible source if possible.

Flexibility, Chaining, and Containment Three broad categories of flexibility New product flexibility Ability to introduce new products into the market at a rapid rate Mix flexibility Ability to produce a variety of products within a short period of time Volume flexibility Ability to operate profitably at different levels of output

Flexibility, Chaining, and Containment Figure 6-1

Flexibility, Chaining, and Containment As flexibility is increased, the marginal benefit derived from the increased flexibility decreases With demand uncertainty, longer chains pool available capacity Long chains may have higher fixed cost than multiple smaller chains Coordination more difficult across with a single long chain Flexibility and chaining are effective when dealing with demand fluctuation but less effective when dealing with supply disruption