Dan Childs Managing Editor ABC News Medical Unit July 16, 2013.

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Presentation transcript:

Dan Childs Managing Editor ABC News Medical Unit July 16, 2013

ABC News Medical Unit The network’s “nerve center” for health and medical coverage The network’s “eyes ahead” for embargoed health and medical information The health and medical “SWAT team” serving all platforms of ABC News

ABC News: Platforms Medical Unit World News with Diane Sawyer ABC News Digital NewsOne Good Morning America ABC News Radio News Magazines

ABC News: Relationships Work closely with some organizations in content- sharing partnerships/licensing agreements Associated Press MedPage Today Inspire.com AgingCare.com

ABC News: Relationships Sources for newsgathering Hospitals and other institutions Organizations and associations Peer-reviewed medical journals Embargoed Studies and Reports = Important Source for Medical/Health Pitches

ABC News and NEJM Our most direct conduit of interaction with the Massachusetts Medical Society (for now!) Embargoed health and medical studies A model for interaction Embargoed press releases through Easy-to-use web interface Ideal window for advance notice Is social media the key to working together more closely with MMS?

ABCNews.com Health Page: Before

ABCNews.com Health Page: Now

How TUSM Helped Us Improved Social Media Components Better links to Facebook/Twitter Better tracking of metrics for social media activities Page Reorganization Several changes preserved through redesigns Enhanced Interaction Between Dr. Besser and Audience Members Twitter Chat

Thank You For Your Attention!

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