Harlequin Enterprises Limited 1 Digital: Strategy Into Action

Harlequin Enterprises Limited 2 Over 120 titles published each month 26 languages 109 international markets 1,300 authors 18 branded series 10 imprints Harlequin

Harlequin Enterprises Limited 3 Harlequin Loyal audience: 50 million women readers worldwide 131 million books sold New Audiences: NASCAR branded publishing partnership Non-fiction

Harlequin Enterprises Limited 4 Wal-Mart Series Section Harlequin is a destination

Harlequin Enterprises Limited 5 Harlequin Romance Radio a digital destination

Harlequin Enterprises Limited 6 Harlequin uses digital to develop and sell entertaining content in a variety of formats, nurture reader relationships, and build our brands. playground rules

Harlequin Enterprises Limited 7 Environment fragmentation entertainment competition digital economics discovery digital generation customer conversation devices

Harlequin Enterprises Limited 8 Technology Enablers Relationships Commerce Marketing Content Framework

Harlequin Enterprises Limited 9 Technology Enablers Relationships Community MySpace Facebook Applications Shelfari iHeartPresents Commerce Sony ebooks Amazon Sprint Audible Fictionwise Verizon Marketing Paid Search Widgets Natural Search Banners Social Media Content Digitaized print works Bundles Chunks Repurposed Digital Only Other Entertainment Audio ebook RSS Mobile Digital Warehouse Outcomes & Enablers

Harlequin Enterprises Limited 10 Strategic Considerations technology will change, outcomes shouldn’t no one knows how it will unfold go beyond the restrictions of the physical world do customers care? what will you do and what won’t you do

Harlequin Enterprises Limited 11 Strategy Into Action …ebook Program

Harlequin Enterprises Limited 12 Myth: ebooks are only for Techno Nerds

Harlequin Enterprises Limited 13 Myth: only kids get ebooks

Harlequin Enterprises Limited 14 Reality: Women are ebook Readers

Harlequin Enterprises Limited 15 Myth: ebooks are for Sci Fi Geeks

Harlequin Enterprises Limited 16 Reality: Romance is a Fast Growing Genre in ebooks

Harlequin Enterprises Limited 17 Myth: No Good ebook Reading Device

Harlequin Enterprises Limited 18 Reality

Harlequin Enterprises Limited 19 ebooks are about the Benefits, not the gizmos and gadgets Immediate Volume -- Storage Portability Product Opportunities

Harlequin Enterprises Limited 20 Harlequin ebook Program Launched 9 titles/month in Oct % front-list in Sept 2007 Priced lower than print version Work closely with eRetailers, software providers and industry groups to learn and educate Published eBook exclusive content May 06; Launched eBook originals Aug 07

Harlequin Enterprises Limited 21 But… Buying process needs to be simplified Interoperability Price Focus on benefits not technology Diversity and breadth of content

Harlequin Enterprises Limited 22 Strategy Into Action …other commerce

Harlequin Enterprises Limited 23 mobile: Harlequin On The Go

Harlequin Enterprises Limited 24 audio

Harlequin Enterprises Limited 25 emerging opportunities

Harlequin Enterprises Limited 26 Strategy Into Action …marketing

Harlequin Enterprises Limited 27 retailer support

Harlequin Enterprises Limited 28 partner marketing

Harlequin Enterprises Limited 29 partner marketing

Harlequin Enterprises Limited 30 hard to ignore

Harlequin Enterprises Limited 31 Strategy Into Action …content

Harlequin Enterprises Limited 32 digital only content

Harlequin Enterprises Limited 33 digital content Author Collections New Seasonal Anthologies Themed Collections Popular Characters / Stories

Harlequin Enterprises Limited 34 mobile content

Harlequin Enterprises Limited 35 content considerations digitizing books is only the beginning forget limitations of the physical world embrace long-tail principles attention span readability on device internal

Harlequin Enterprises Limited 36 Strategy Into Action …relationships

Harlequin Enterprises Limited 37 why did you choose that book?

Harlequin Enterprises Limited 38 harlequin community

Harlequin Enterprises Limited 39 harlequin community

Harlequin Enterprises Limited 40 harlequin community

Harlequin Enterprises Limited 41 Monthly podcasts Author interviews Behind the Harlequin podcasts Insider Tips on how to get published from the Editors at Harlequin & Silhouette Goal: Looking for new talent

Harlequin Enterprises Limited 42 myspace Brand Focused Author Focused

Harlequin Enterprises Limited 43 blogs

Harlequin Enterprises Limited 44 blogs

Harlequin Enterprises Limited 45 XM radio serialized novels three times a day

Harlequin Enterprises Limited 46 second life M.J. Rose Reading Victorian Ball

Harlequin Enterprises Limited 47 relationship considerations takes time to maintain two-way dialogue experiment value-add – exclusivity, insight, internal an attitude, not a technology systems get better the more people use it perpetual beta cooperate, don’t control small pieces loosely joined

Harlequin Enterprises Limited 48 next? phones are the ebook reader in 2007, 5 of the year’s top ten bestsellers were originally written on and for mobile phones after their mobile success the titles were published in print