To what extent can typography change or alter the meaning of words? Stephanie Suen SUE GMD Year 1

WHY have you chosen your subject and the related question? Interesting Importance of typography Good and bad typography/ communication Relationship between designer and reader The question is easier to understand

HOW you are going to go about answering the question? Understand the essay question Research Select good examples to support my point Plan & Structure the essay

WHAT do you think you will gain by answering this question? Spend more time in choosing the right typography for specific purposes Developing deeper concepts Make good use of words Putting the design and the meaning of the word in a more important role in my graphic design work

WHO will you use to help you construct your arguments? Bringhurst, Robert. The Elements of Typographic Style, Hartley & Marks Swan, C. Language and Typography, London: Lund Humphries Hochuli, Jost. Detail in Typography, Hyphen Press Kinross, Robin. Modern Typography: An Essay in Critical History, Hyphen Press Kinross, Robin. Unjustified Texts: Perspectives on Typography, Hyphen Press

WHERE will you go to get information to help you write your essay? Books Internet Past Exhibition (e.g. The Type Museum) (tutors/designers) Photographs

WHEN will you do all this work? April 28: Research/PecaKU April 29: Plan Essay Structure/ Introduction April 30: Presentation/ Bullet Points for Main Body Paragraphs May 1: Make Topic Sentences/ 300 Words May 2: Write A Paragraph May 3: Write A Paragraph May 4: Write A Paragraph May 5: Write A Paragraph May 6: Write A Paragraph May 7: Conclusion May 8: Proofread/ Bibliography/ Reference List/ List of Illustrations May 9: Check Text Citations/ Bibliography/ Reference List/ List of Illustrations May 10: Ways to Layout the Catalogue/ Lecture 1 May 11: Lecture 2 & 3 May 12: Lecture 4 & 5 May 13: Lecture 6 & 7 May 14: Lecture 8 & 9 May 15: Lecture 10 May 16: Edit & 10 Appendices May 17: Edit & Layout May 18: Edit & Layout May 19: Last Check May 20: Hand-in May 21: Deadline

CATALOGUE Blog Entries (Starting Point) Supporting Evidences (e.g. images) Layout Design

WHAT is Typography? According to the latest Encyclopedia Wikipedia definition of typography is ‘Typography is the art and technique of arranging type to make written language readable and appealing.’ From Collins English Dictionary define typography as ‘the art, craft, or process of composing type and printing from it’.

WHAT changes the meaning of words? Letter Strokes & Thickness (light/heavy) Edges (curve/sharp) Colour Readability Positioning Size Spacing

WHAT do I want to discuss in my essay? History of Typography Elements of Typography Examples of Typography How the look of types changes the meaning of words How choosing the correct typography will lead to a great success in design