ECommerce day 2009. Jan 12th. Schedule of the day 09:30 - welcome 10:00 - (r)eSearches on eBusiness 11:00 - process of eCommerce 12:00 - coffee break.

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Presentation transcript:

eCommerce day Jan 12th

Schedule of the day 09:30 - welcome 10:00 - (r)eSearches on eBusiness 11:00 - process of eCommerce 12:00 - coffee break 12:30 - notice and takedown protocol 13:30 - lunch break 15:00 - Zoltán Ormós, Dr. 16:00 - closure The presentation about UCP directive has been canceled

(r)eSearches on eBusiness Lorant Kovacs Association for eCommerce

Global perspective of Advertising (%) F 2009 newspapers Magazines TV radio cinema outdoor internet

on-line media spending (billions and % of total media spending) internetTotal media Internet % of total media 2006$ 16.9$ % 2007$ 21.4$ % 2008$ 27.5$ % F 2009$ 32.5$ % F 2010$ 37.5$ % F 2011$ 42$ %

on-line media spending (billions of EUR)

Percentage of global respondents who visit and/or contribute to social networking or UGC sites.

Internet penetration

Internet usage (by frequency)

Internet usage (by age)

Internet users dividing by age

Activity of internet users In Hungary, the 14+ internet users (2,64 million person) spend more than 1 hour per month.

On-line buyers Until 2008Q users have bought already on-line

online buying overrating

Feedback for online Tone of online feedback for products and services

online purchase More information: ONS (Office for National Statistic) IPSOS Mori

webshops Summary: shops working (2008/10)

eCommerce sales 2008/11/24

most valuable on-line activities Most popular businesses / services insurance services FMCG (eg. Food) Office supplies Books Clothes Consumer electronics Telecommunication Travel services

Products and services

Leading product categories 2008/12/31 (!!!) $770 million 2008 Q1-Q2

online researching Products that US online shoppers have researched on-line before purchasing in a Store

eCommerce (B2C) value Facts of on-line B2C 0,8-0,9% of the total commercial value (in EU this is 1,8-2,0%) Basic value of transaction: EUR / transaction And with store this value is 25 EUR / transaction Value from auction site: 9.8 billion HUF (sum: 45 billion HUF)

On-line stores average incomes

B2C eCommerce value

system of webshops

eBusiness models That’s work in Hungary: marketplace modell Reklámozási modell Kereskedői modell Közösségépítési modell Possibility modells of eBusiness dotcom model on-line marketplace reklámozási modell információ közvetítő modell kereskedő modell wholeseller modell Társulási modell közösség építési modell kollaborációs modell előfizetői modell közmű modell

sources GKI / GKIeNET EuroStat ec.europa.eu/eurostat eMarketer Zenith optimedia Gartner Research comScore

copyrights Attribution (copy, distribute, display, perform just contain the source of the work) Do not sell (this is non-commercial item) Share alike Do not modify

Lorant Kovacs Thank You for your kind attention! (Take a deep breath, its finished ;)

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