Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx.

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Presentation transcript:

Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

2 Driving ROI through Monthly Progress Meetings = A Win/Win!

3

4

Looks pretty good, but how do we know what had an impact and what didn’t?

6

7

Keyword Summary Observation #1 Observation #2

Use Keyword Grader To Find Conversion Opportunities for Campaign

Inbound Links grader&dm=2&tws=doteduguru.com&dr=90 Observation #1 Observation #2

Organic Traffic Observation #1 Observation #2

12

13

Landing Page Results

15

16

17

18

Blog Results

Blog Observation #1 Observation #2

21

22

23

24

Monthly Reach Observation #1 Observation #2

Analytics Observation #1 Observation #2

27 Prospect Traffic Review:

Traffic Results

29

Call To Action Results

31

32 What to Report On:

Results

34

35

36

37

Lead Nurturing Results

39

40 What to report on:

If we look at VISITS, where did most of our traffic come from?

If we look at LEADS, where did most of our leads come from?

If we look at CUSTOMER S, where did most of our revenue come from?

What Source converted CUSTOMER S at a higher rate?

45

Website Competitors Comparison Observation #1 Observation #2

Website Competitors Comparison grader&dr=90&met=GoogleIndexedPages&dm=1 ult.aspx?app=website- grader&dr=90&met=GoogleIndexedPages& dm=1 Observation #1 Observation #2

Website Competitors Comparison grader&dr=90&met=AlexaRank&dm=1 Observation #1 Observation #2

49 Presenting ROI/Meeting Success Factors

Make them frequent (monthly) Have a clear agenda + materials ready Prepare attendees, practice crowd control Save time for discussions/debrief

51 More Resources from Hubspot: